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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Ferrari threatens to quit F1 over new engine regulations

This past week, the FIA and Liberty Media, the group that currently owns F1, announced a plan to shake up the sport's engine regulations in 2021. The new rules are intended to make things a bit more exciting, though not everyone seems to be on board. Ferrari and FCA CEO Sergio Marchionne fired back, saying that the Italian automaker isn't interested in staying if the regulations stray too far from their current course. According to Bloomberg, Marchionne said that Ferrari will only stay if there is "a set of circumstances, the results of which are beneficial for the maintenance of the brand in the marketplace and for strengthening the unique position of Ferrari." Ferrari occupies a special and unique place in the sport. It's the only team to have competed in the sport since it officially became Formula 1 back in 1950. The team even has certain veto powers not granted to any other team. No other team has more wins or more championships. It could be argued that F1 needs Ferrari more than Ferrari needs F1. If this all sounds familiar, that's because it is. It seems that every time the rules get changed, Ferrari throws up its hands and threatens to walk if things don't go its way. It may sound like whining, but Ferrari has a point. Part of what makes F1 special and different from sports like IndyCar and NASCAR is that each team builds its own cars from the ground up. Ferrari actually agrees with the cost-cutting measures but is opposed to any changes that take away from "powertrain uniqueness." Basically, Ferrari want each engine and hybrid unit to be unique. In the end, Ferrari is more likely than not to stay in F1. The team's bosses will use their weight to sway things in a direction that benefits them because they believe what's good for Ferrari is good for the sport. Related Video: News Source: BloombergImage Credit: Getty Motorsports Ferrari F1 scuderia ferrari

Pininfarina Ferrari Sergio updated for very limited production [w/video]

We first met the Pininfarina Sergio concept at the 2013 Geneva Motor Show. And while we figured it'd just be a purely conceptual creation, the Italian design house, in collaboration with Ferrari, have worked to bring it into production, albeit with a very, very, very limited run. The road-going version of the car, now called the Pininfarina Ferrari Sergio, makes its debut here at the 2015 Geneva Motor Show, with things like, you know, a windscreen, and other necessary elements for use on the road. The car is meant to commemorate the 60th anniversary of Pininfarina working with Ferrari, and only six examples will be produced for private customers. With the Prancing Horse tie-in, it'll come as no surprise to learn that the Sergio is based on the 458 Spider, though we aren't sure if we like the custom Pininfarina body work as much as the standard Ferrari on which its based. Still, it's a unique creation, and you can check it out for yourself in the gallery above. Featured Gallery Pininfarina Ferrari Sergio: Geneva 2015 View 15 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Geneva Motor Show Ferrari Convertible Performance Videos 2015 Geneva Motor Show pininfarina sergio