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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

One-of-a-kind aluminum Ferrari Daytona barn find to be auctioned

Every gearhead loves a good barn find, and this one will probably go down as one of the best. The car in question is a 1969 Ferrari 365 GTB/4 Daytona, which is a special-enough car for its gorgeous looks, impressive performance and appearance in Miami Vice. But this one is extra-special because it's a one-of-a-kind; the only aluminum-bodied Daytona built for street use. It's the latter part of that description that makes it unique. Ferrari did build a few other aluminum Daytonas, but those five cars, according to RM Sotheby's, were built specifically for racing. This one was just a normal street-ready Daytona painted in red with a black leather interior. It was sold to the founder of an Italian automotive magazine, and it changed hands within the country a few times. In 1971, it was imported to Japan where it was driven and enjoyed until its last owner parked it in 1980, where it sat until this year. RM Sotheby's will auction the car at a special Ferrari auction in Maranello on Sept. 9, 2017, where it will be sold alongside a new LaFerrari Aperta. The car will be sold in the condition you see above. The odometer reads 36,390 kilometers (about 22,611 miles), and it's believed the number is accurate. A Ferrari specialist also confirmed that the body, chassis and powertrain all match. The pictures show that the car also includes a comprehensive tool kit that includes a lead hammer for removing/attaching the knock-off wheel nuts. RM Sotheby's expects this car to sell for between ˆ1.4 million and ˆ1.7 million, which is about $1.66 million to $2.02 million at current exchange rates. Of course if the buyer wants to fully restore this car as opposed to simply preserving it, the owner could be looking at some hefty costs to bring it back to like-new condition. Related Video: Featured Gallery 1969 Ferrari 365 GTB/4 Daytona Berlinetta Alloy View 25 Photos Image Credit: RM Sotheby's Ferrari Auctions Coupe Performance Classics RM Sotheby's barn find ferrari 365 gtb4 daytona

Lewis Hamilton has Vettel in crosshairs at Canadian Grand Prix

MONTREAL - The Canadian Grand Prix has been a happy hunting ground for Lewis Hamilton, and he will look to bag a sixth career win on the island circuit on Sunday to refuel his hopes of another Formula One drivers title. With 14 races remaining on the calendar, it is far from do-or-die for Hamilton, but the pressure is mounting on the Briton and Mercedes with arch rival Sebastian Vettel and Ferrari threatening to widen the gap at the top of the championship standings. Only Michael Schumacher has won the Canadian Grand Prix more times (seven), and Hamilton intends to close the gap further in Montreal as the race marks its 50th anniversary. Hamilton needs to do so, at the scene of his first ever Formula One victory a decade ago, to reel in Vettel after the German led a Ferrari one-two in Monaco and powered 25 points clear. "Montreal has been a great hunting ground for me in the past, and I plan for it to continue," the triple world champion told reporters. With five wins and five poles from previous visits to Quebec, Hamilton would normally be the favorite, but champions Mercedes are no longer the dominant team. "The Ferrari seems to work everywhere. The next 14 races are going to be very, very difficult," he said after struggling to seventh place in Monaco. "They have had arguably the strongest car all year. They look like our car which just worked everywhere last year." The race will also mark the return of twice world champion Fernando Alonso to the Formula One grid after the Spaniard skipped the Monaco Grand Prix last month to chase IndyCar glory at Indianapolis 500. Alonso turned in an impressive performance at the famed Brickyard, qualifying fifth fastest and running at the front but late in the race suffered a familiar fate with his Honda engine giving up. Little has changed at struggling McLaren during Alonso's brief sabbatical with the team still hampered by an uncompetitive Honda engine. There is plenty of reason to party around the Circuit Gilles Villeneuve this week with the city celebrating its 375th anniversary, Canada its 150th birthday and the Canadian Grand Prix its 50th. Williams driver Lance Stroll will be hoping to contribute to the party atmosphere. For the first time since the days of 1997 world champion Jacques Villeneuve, the Canadian Grand Prix will have some true home interest with teenager Stroll on the starting grid for Williams.