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Meet the man who sold his Ferrari 250 GTO for a record $48 million

We all took notice back in August when a 1962 Ferrari 250 GTO sold at RM Sotheby's in Monterey, bringing a record price for a car at auction: $48.4 million. The man who benefited — both from the proceeds and from his 18 years owning one of the rarest, most desirable cars in the world, chatted recently with Seattle Times columnist Nicole Brodeur about what it was like to say goodbye to such a beautiful machine — and how he's able to console himself with a serious collection of other fine cars. Despite the car, the third of 36, being "one of the most significant Ferraris ever built, bar none," in Sotheby's words, Brodeur says Whitten regularly toodled around in it in Redmond, Wash. — to lunch, on errands, to car shows — Redmond being a place where you do see an awful lot of incredible daily drivers streaming into the Microsoft campus. Whitten, now chairman of Numerix, a financial software company, was one of Microsoft's earliest employees, hired in 1979 by the late Paul Allen himself. He describes what it was like to be sitting on the front row at Monterey when the gavel came down. Even for a multimillionaire, multimillions being thrown around by three bidders for a single car is "very hard to fathom," he told CNBC. "But you're in a space where you have car collectors, and Ferraris are the most collectible car, and the GTO is the pinnacle Ferrari." "I miss it a little bit," Whitten says. But the world is full of wonderful cars, and an awful lot of them are tucked away in his warehouse. Plus, Whitten spent more than $2 million on the same night the GTO sold, picking up another Ferrari and three vintage Jaguars, including a 1967 E-Type as a birthday present for his wife, Michelle. In the column, he reflects on his beginnings as a driver — as an 11-year-old wheelman helping his brother deliver newspapers in their parents' station wagon. And on being a broke mathematics doctorate whose first car was a Dodge Dart. And on the beginnings of his collection when the Microsoft millions kicked in; on purchasing a 1935 ERA 1.5L Grand Prix racer from a Thai princess; and that time he hit 174 mph on an airport runway. Here's the column, if you'd like to learn more about a guy who sounds like he's had a pretty great life. And below are two videos put out by Sotheby's ahead of the auction. In the first, Whitten drives the Ferrari, talks about his love of cars — and you get a glimpse of his collection. The second video describes the car's considerable provenance.

Ferrari set to hit new sales goal early to boost profits

As much as some of us would like to believe otherwise, building cars is a business. Most automakers are out to sell as many cars as they can build, chasing ever growing sales and profits. Ferrari is playing a different sort of game. For years, the Italian automaker has artificially limited the number of cars it produces. But the company does have plans to ramp up production to 9,000 units a year. According to Automotive News, Ferrari will hit that goal in 2018, a full year earlier than expected. A report says that in 2018, Ferrari will double the number of shifts at its plants. Sometime next year, Ferrari CEO Sergio Marchionne is expected to announce the automaker's first SUV, a vehicle that's sure to push that 9,000-unit limit to the max. SUV sales are up across the board. The number-one selling models at companies like Porsche, Jaguar and Lexus are all SUVs. The goal is to double profits to $2.35 billion by 2022. Limiting total output has a two-fold benefit. First, it maintains a level of exclusivity and prestige, making the cars more desirable. Secondly, it allows Ferrari to operate under different fuel economy and emissions standards than larger, mainstream automakers. It's difficult to hit some goals like that when your "entry-level" model is powered by a 591-horsepower twin-turbocharged V8. Related Video:

UK collector pays $800k for license plate '25 O'

You can't get a vanity license plate in the UK, but Brits have proven their willingness time and time again to part with huge amounts of cash in order to get a particularly desirable number to put on the front and back of their high-priced machinery. This time, a Ferrari collector paid over $800,000 for the license plate "25 O." The princely sum of GBP518,000 – equivalent to over $814k at today's rates – was paid by John Collins, owner of classic car broker Talacrest. Collins reportedly intends to put it on his Ferrari 250 GT SWB. What's more is that he had just paid another GBP130,320 ($205k) for the license plate "250 L" that he plans to put on his 1964 Ferrari 250 GT Lusso, the long-wheelbase touring version of the same vehicle. The winning bids were placed at an auction held by the UK's Driver and Vehicle Licensing Agency – the 150th such auction held by the government office, marking its 25th anniversary. The "25 O" plate broke the event's previous record of GBP357,000 ($560k), paid in March 2009 for plate number "1 D." In 2008 noted tuner Afzal Kahn bought the license plate "F1" for GBP440,000, which is less than what Collins paid for "25 O" but different exchange rates worked that out to $870k at the time. Kahn was said to have turned down a $9 million offer for that plate last year. DVLA PERSONALISED REGISTRATIONS SETS A NEW BRITISH RECORD AS 25 O SELLS FOR GBP500,000 DVLA Personalised Registrations has set a new British record for a personalised registration sold by the Agency after 25 O was bought for more than GBP500,000. Incredibly, John Collins, who, as owner of Talacrest, is regarded as one of the world's leading collectors and dealers of classic Ferraris, bought 25 O for GBP518,000 less than three hours after successfully buying 250 L for a staggering GBP130,320. Both sums include fees and take the total amount paid by the businessman to GBP648,320. Both are among the 1,600 registrations being auctioned by the Agency as part of its 25th Anniversary three-day auction – and also 150th live sale – currently being held at The Vale Resort near Cardiff. Both registrations will be placed on two of the world's most exclusive cars; 250 L will head onto a rare 1964 Ferrari Lusso, while 25 O will sit on the Ferrari 250 SWB once owned by the rock singer Eric Clapton.