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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Jock Clear, Lewis Hamilton's race engineer at Mercedes, moves to Ferrari

The HR office at the Ferrari Formula One team has been exceptionally busy this year, and the churn hasn't ceased. Just this month under new team principal Mauricio Arrivabene – the third team principal in 2014 – lead designer Nikolas Tombazis and engineering director Pat Fry were let go, and tire performance expert Hirohide Hamashima will leave the team at the end of the year. Now there's another batch of HR paperwork to be completed, but this is a new hire to join Sebastian Vettel and Esteban Gutierrez: Jock Clear, Lewis Hamilton's performance engineer this season at Mercedes AMG Petronas. Clear will take over Pat Fry's vacant role as head of engineering, and brings a Driver's World Championship pedigree with him, having helped Hamilton to his second title and Jacques Villeneuve to his sole title in 1997 with Williams. He hasn't joined the Scuderia yet, though; Ferrari is still negotiating with Mercedes to "secure his services as soon as possible." Clear will work in a totally revamped engineering department and report to technical director and ex-Lotus F1 man James Allison. The last time Ferrari went an entire season without a win was 1993. The team has attempted to hedge expectations for 2015, Fiat CEO Sergio Marchionne saying, "I think hopefully within the next 12 months we will remove all the baggage of uncertainty that is going to plague at least the initial phase of 2015." Hope springs yet, though: when Arrivabene was asked what he'd be happy with next year, he said, "two or three wins." News Source: ReutersImage Credit: Mark Thompson/Getty Images Hirings/Firings/Layoffs Motorsports Ferrari F1

LaFerrari design secrets explored at Ferrari museum

For every finished vehicle design we see, there are probably hundreds of drawings and models that have long since been discarded. Housed in its own room inside the Ferrari Museum in Maranello, the LaFerrari has a unique exhibit that shows off some of the car's design evolution, and Autocar caught up with Ferrari design director Flavio Manzoni for an even deeper look at what went into creating this hybrid supercar.
In addition to the final product, the LaFerrari exhibit also reveals some of the designs that didn't make the cut - two of which made it to the full-size scale model phase, though. The display shows off five different designs (three from Ferrari and two from Pininfarina) that were in the running to become the final LaFerrari.
The interview with Manzoni even adds in some juicy bits of info, including news that one of the potential LaFerrari designs has been locked away and could resurface as a special, one-off model. Manzoni gets in a couple of good quotes while voicing his opposition of the current retro design language currently being used by some automakers, as well. Check it all out in the video below.