2010 Ferrari California Base Convertible 2-door 4.3l on 2040-cars

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What new F12 has Ferrari got in store for Frankfurt?

Ferrari is widely expected to be preparing a new version of the F12 Berlinetta to unveil at the upcoming Frankfurt Motor Show. Assuming the anticipation doesn't prove futile, the question at this point is what that new variant will look like. At present, we're looking at two possibilities. One prospect would see the Prancing Horse marque present an updated version of the F12 to replace the existing model – much like the 488 GTB is replacing the 458 Italia, the California T replaced the previous California, or (perhaps more poignantly) the 575M supplanted the 550 Maranello. Ferrari has, after all, undertaken a pattern of updating its core models half-way through their eight-year life-cycles. The F12 was introduced in 2012, so a refresh for 2016 would be right on schedule. The other possibility, as Autocar asserts (and as we reported last month), would be to introduce a more potent model to slot in above (and alongside) the current F12. That would follow the pattern established by its predecessor, which yielded the hardcore 599 GTO to slot in above the 599 GTB Fiorano. Those latter three letters would be a more likely choice for the performance-focused F12 than the Speciale name that Autocar proposes and which was already used on the ultimate version of the naturally aspirated 458. Either way, we'll likely be looking at more power and less weight. The F12's 6.3-liter V12 currently produces 730 horsepower, and speculation has placed the new version's output anywhere between 760 and 800 hp. In any event, output will likely be enough to steal bragging rights away from the Lamborghini Aventador SV and its 740 horses. Just what form the revised engine will take remains a big question mark, but don't expect it to go turbo like the aforementioned 488 GTB and California T. Ferrari is anticipated to keep forced induction for its eight-cylinder models, and go with a hybrid boost for the twelves. The enhanced F12, then, could adopt an electrically boosted V12 like the one found in LaFerrari, or it could continue on unassisted for another four years until the model line is replaced entirely. One way or another, we're less than two months until showtime, so we'll find out soon enough.

Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.