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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Lawsuit alleges Ferrari diagnostic tool used to roll back odometers

A longtime Ferrari salesman is accusing a Palm Beach dealership of using Ferrari's DEIS diagnostic tester tool to reset a 2015 LaFerrari's odometer, driving the supercar's value up by over $1 million. The lawsuit alleges that in October 2015, a technician at New Country Motor Cars reset the digital odometer of the LaFerrari in exchange for cash from its then-owner. What makes the lawsuit especially interesting is that it says using the DEIS tester to perform a rollback would require logging in with Ferrari North America, and alleges the technician was on the phone with Ferrari NA during the operation. The odometer-tampering allegation came up as part of the plaintiff's wrongful-termination claim against New Country Motor Cars. The lawsuit also alleges the tester has been used for this purpose beginning in April 2010, along with a written Ferrari policy manual and instructions and factory authorization, and was performed as recently as March 2015 during official Ferrari factory technician training in Italy. Odometer tampering is a dodgy business and a federal crime, no matter whether you're turning back the reading of an old taxi or a Ferrari worth millions. The lawsuit was first reported by the British Daily Mail, and subsequently covered by Jalopnik. The lawsuit has produced a countersuit by the owner of the LaFerrari in question.Related Video:

Translogic 186: 1978 Ferrari 308 GTE Virtual Reality Test Drive

For years we've heard about how virtual reality will revolutionize the world, but only recently does the technology seem poised to hit the mainstream. From advanced headsets like the Oculus Rift, to simple cardboard viewers that turn your smartphone into a VR device, 360-degree videos promise to take us closer to the action than ever before. What does it all mean for the automotive world? Imagine first-person views from behind the wheel of your favorite car, at a famous track. Or, augmented-reality owners manuals. Or, in the instance of today's episode of Translogic, a ride-along in an all-electric Ferrari with host Jonathon Buckley. We partnered with industry innovators from 8112 Studios to bring you a 360-view test drive of a 1978 Ferrari 308 GTS, converted to an all electric "GTE" by EV West. Hear about the process in the episode above, and experience the 360-VR test drive using the player below. To experience the 360-VR test drive on your smart device, download the Littlstar app on the App Store for iOS or Google Play for Android. Watch the 360-VR test drive on your computer using the Littlstar player below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Oculus Rift users can download the 360-VR video file here. YouTube users can watch here. Can't get enough of automotive VR content? Take a virtual test drive of the newest luxury vehicles with our Autoblog 360 app! Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. Green Ferrari Technology Emerging Technologies Gadgets Smartphone Convertible Electric Performance Translogic Videos Original Video virtual reality