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Ferrari looking to become even more exclusive

While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year's tally of 7,318.
As a part of this plan, Ferrari will be slowing its production lines and trying to create a balanced market for its cars in the US, the Middle East, Europe and China - the latter two being the automaker's biggest markets. Montezemolo also said that Ferrari would not be expanding its model lineup with SUVs, sedans or small cars.

1957 Ferrari 250 Testa Rossa sells for record $39.8 million

This might not come as a shock, but ultra-rare vintage cars are only going to get more expensive as time rolls on, particularly if there's a prancing horse on the car's nose. For example, in 2011, a Ferrari 250 Testa Rossa sold for $16.39 million. In February 2012, a 1964 250 GTO sold for nearly $32 million. Later that year, a 1962 250 GTO sold for $35 million. It was the most expensive car ever sold, making last year's 275 GTB/4 NART Spider and its $27.5-million auction price seem like a drop in the platinum-lined bucket. Now, there's been another high-dollar Ferrari sale.
An unrestored, 1957 250 Testa Rossa was reportedly sold for over $39 million, making it the most expensive car ever sold in the United Kingdom. Just for perspective, $39 million is about 28 LaFerraris or roughly 128 F12 Berlinettas. It's not the most expensive car ever sold, but it still represents a huge sum of money for a classic car. Part of the reason for chassis number 0704 - the car pictured above is 0714, which sold for a mere $12.2 million in 2009 - being sold for so much is down to its excellent provenance.
It made its race debut at the 1957 24 Hours of Le Mans, although it failed to finish. Phil Hill and Peter Collins racked up wins with this exact car in Buenos Aires and Sebring, according to the folks at Hemmings. Combining race wins by a former Formula One World Champion with an unrestored example of an extremely rare car (one of just 34 250 Testa Rossas ever built) makes its monumental sale price almost seem reasonable.

Ferrari patents new electronic steering assist

Automobiles keep getting more and more advanced, with computers playing an ever-increasingly vital role in their operation. But some things remain the same. Despite more advanced (if not necessarily better) technologies available, we still burn fossils to fuel our engines, we still check what's behind us in actual mirrors and (with few exceptions) we still turn a steering wheel mechanically connected to the front wheels to change directions. But that doesn't mean automakers aren't working at new solutions.
We've sampled electric steering systems developed by Japanese automakers like Honda and Infiniti that disconnect the front wheels from the steering column, but while those systems may be the way of the future, they leave the driver feeling physically disconnected from the road. Ferrari, however, has a different idea.
Instead of either relying completely on a traditional system or replacing it with an entirely digital one, Ferrari appears to have found a sweet spot in the middle. According to a patent filing obtained by Evo, Ferrari is developing a system that still uses a direct mechanical steering linkage, but enhances it through the use of software that corrects for certain inconsistencies.