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Ferrari IPO may turn out to be good news for enthusiasts

Sergio Marchionne's strategy to spin off Ferrari from FCA and make the Italian automaker a publicly traded company has been met with ire from a vocal contingent of enthusiasts ever since rumors about the plan began to surface a few years ago. Some of these particularly pessimistic automotive pundits have voiced fears that with stockholders in the mix, it would not only spell the demise of the exclusive Italian supercar maker as we know it, but would in fact "ruin" the company. Call me dense, but I fail to see what the issue is. That isn't to say that I don't understand what's causing the fear. When profitability becomes a higher priority for a brand that's historically relied on exclusivity to keep its products in the highest echelons of desirability, there's a high potential for internal philosophical conflict. And then there are concerns about the sorts of products that Ferrari might develop that aren't the high-performance sports cars that the brand is known for. But individuals with those apprehensions seem to forget that Ferrari has already lent its name to a multitude of things that are not LaFerraris, 488 GTBs, or F12 Berlinettas, including clothing, headphones, and even laptops. But let's assume for a moment that the core anxiety is about future vehicles – including the unspeakable notion that Ferrari might develop an SUV. Why wouldn't Ferrari build an SUV, especially after seeing how incredibly successful that endeavor has been for Porsche? I think it's likely that Ferrari will put engineers to task creating some sort of crossover or high-rolling cruiser with room for the whole family at some point in the near future. And why wouldn't it, after seeing how incredibly successful that endeavor has been for Porsche? After all, the Cayenne accounted for more US sales in 2013 than the Boxster, Cayman, 911, and 918 combined, and it only gave up about a thousand units of sales last year to make room for the Macan crossover, the latter of which Porsche sold nearly as many of as it did Boxsters and Caymans. People want these vehicles, and they're willing to pay quite a bit of money for them. If we use Porsche's recent trajectory as a foreshadowing metric for what's in store for Ferrari, the future actually looks pretty good. After all, those SUV sales keep plenty of cash in Porsche's coffers for the low-volume projects that we enthusiasts love, like the 918 Spyder and the 911 GT3 RS.

Translogic 186: 1978 Ferrari 308 GTE Virtual Reality Test Drive

For years we've heard about how virtual reality will revolutionize the world, but only recently does the technology seem poised to hit the mainstream. From advanced headsets like the Oculus Rift, to simple cardboard viewers that turn your smartphone into a VR device, 360-degree videos promise to take us closer to the action than ever before. What does it all mean for the automotive world? Imagine first-person views from behind the wheel of your favorite car, at a famous track. Or, augmented-reality owners manuals. Or, in the instance of today's episode of Translogic, a ride-along in an all-electric Ferrari with host Jonathon Buckley. We partnered with industry innovators from 8112 Studios to bring you a 360-view test drive of a 1978 Ferrari 308 GTS, converted to an all electric "GTE" by EV West. Hear about the process in the episode above, and experience the 360-VR test drive using the player below. To experience the 360-VR test drive on your smart device, download the Littlstar app on the App Store for iOS or Google Play for Android. Watch the 360-VR test drive on your computer using the Littlstar player below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Oculus Rift users can download the 360-VR video file here. YouTube users can watch here. Can't get enough of automotive VR content? Take a virtual test drive of the newest luxury vehicles with our Autoblog 360 app! Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. Green Ferrari Technology Emerging Technologies Gadgets Smartphone Convertible Electric Performance Translogic Videos Original Video virtual reality

Last Ferrari 275 GTS/4 NART Spider could top $26m at auction

One of the prettiest convertible Ferraris built, the NART Spider is also one of the rarest – only ten cars ever left the factory. This specific car was the last off the line, and has the additional distinction of being the only NART Spider sold new in Europe. It was also the only one painted in the Grigio Scuro shade of medium grey from factory. It has been redone in a tasteful red, which is an interesting change from the usual bright Ferrari color. It is also the third-to-last Ferrari 275 to be built altogether. The NART name stands for North American Racing Team, and the drop-top production run is credited to the U.S. Ferrari distributor Luigi Chinetti, who wanted to boost the 275 model's sales with a limited edition convertible model. Originally, Ferrari planned to build 25 cars, but despite the racing pedigree only ten found owners. The first NART Spider finished second in class at the 1967 12 Hours of Sebring, and the model also has some Steve McQueen cool about it due to a starring role in The Thomas Crown Affair. This car, chassis #11057, was sold new in Madrid to a Spanish Foreign Legion colonel, and spent its first 14 years in Spain. In the early 1980s it was bought by a Swiss collector, who had it restored for the first time, and in the mid-90s it moved to the UK. The current paint scheme dates back to 2001, while the interior's beige leather re-trim is from 2009. Despite a gradual change in appearance, it is a fully numbers-matching car that still retains the 300-horsepower Colombo V12 it received at the Maranello factory. A similar NART Spider was auctioned at RM Auctions' Monterey event in 2013, for a staggering $27.5 million. That specific example, finished in a brighter hue was estimated at 17 million tops, so it will be interesting to see whether this darker car will surpass its estimate at the auction held on May 14th. Related Video: Featured Gallery RM Sotheby's 1968 Ferrari 275 NART Spider View 16 Photos Image Credit: RM Sotheby's Auto News Ferrari Auctions Convertible Classics Steve McQueen RM Sotheby's ferrari 275