2006 612 Scaglietti Gated 6 Speed Manual Daytonas Gtc Package Ccm Brakes on 2040-cars

Auto blog

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari threatens to quit F1 over new engine regulations

This past week, the FIA and Liberty Media, the group that currently owns F1, announced a plan to shake up the sport's engine regulations in 2021. The new rules are intended to make things a bit more exciting, though not everyone seems to be on board. Ferrari and FCA CEO Sergio Marchionne fired back, saying that the Italian automaker isn't interested in staying if the regulations stray too far from their current course. According to Bloomberg, Marchionne said that Ferrari will only stay if there is "a set of circumstances, the results of which are beneficial for the maintenance of the brand in the marketplace and for strengthening the unique position of Ferrari." Ferrari occupies a special and unique place in the sport. It's the only team to have competed in the sport since it officially became Formula 1 back in 1950. The team even has certain veto powers not granted to any other team. No other team has more wins or more championships. It could be argued that F1 needs Ferrari more than Ferrari needs F1. If this all sounds familiar, that's because it is. It seems that every time the rules get changed, Ferrari throws up its hands and threatens to walk if things don't go its way. It may sound like whining, but Ferrari has a point. Part of what makes F1 special and different from sports like IndyCar and NASCAR is that each team builds its own cars from the ground up. Ferrari actually agrees with the cost-cutting measures but is opposed to any changes that take away from "powertrain uniqueness." Basically, Ferrari want each engine and hybrid unit to be unique. In the end, Ferrari is more likely than not to stay in F1. The team's bosses will use their weight to sway things in a direction that benefits them because they believe what's good for Ferrari is good for the sport. Related Video: News Source: BloombergImage Credit: Getty Motorsports Ferrari F1 scuderia ferrari

LaFerrari Spider might actually use Aperta name

We've already shown you the Ferrari LaFerrari Spider, but it may ultimately use a different name. Sources told Autocar the topless LaFerrari will actually have "Aperta" in its title. The British magazine also notes that some of the images have file names labeled Aperta. It would be a fitting moniker as the word translates to "open" in English. It was affixed to other special Ferrari convertibles like the 599 SA Aperta and 458 Speciale A Aperta, and it makes sense to bestow the name upon the most powerful Ferrari convertible yet. The previous open-air Ferrari with the greatest output was the 488 Spider with 661 horsepower, which is paltry compared with the LaFerrari's 949 hp. The LaFerrari drop-top will make its official debut at the Paris Motor Show, and we expect it to cost about $1.4 million. Ferrari says all examples have already been sold. Related Video: