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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Can the Dark Knight pull off Enzo Ferrari?

Christian Bale is taking another role where he gets to be in close contact with cool cars. The former Batman has reportedly been cast as Enzo Ferrari in a biopic about the legendary automotive figure that's being directed by Michael Mann, according to Deadline Hollywood. Production is set to begin next summer. The film allegedly takes place in 1957 and is possibly related to the fatalities of 11 people that year in a Ferrari crash at the Mille Miglia. According to Road & Track, the story also might be based on the book Enzo Ferrari: The Man, The Cars, The Races, The Machine. Mann has been trying to get the tale of the sports car magnate made for years, and had previously been negotiating to direct a movie adapting the book Go Like Hell about Ford and Ferrari's epic rivalry at Le Mans in the '60s. Bale's casting seems like a challenge, though. The British actor certainly doesn't look much like Ferrari. Also, he's currently 41, whereas il Commendatore was 59 in 1957. Mann's film already has challenger, too. Robert de Niro is also developing a Ferrari biopic in Italy, and he's taking the starring role. That movie would reportedly tell the story of the sports car company from its founding through Enzo's death in 1988. Here's hoping both of them make it to theaters; the auto industry titan's life is plenty fascinating enough to support more than one big-screen tale. Related Video:

Ferrari 812 Superfast roadster on the way next year?

We'll lay this rumor here as a marker and compare it to future events. In a thread on the Ferrari Chat forum anticipating the reveal of the Monza SP1 and SP2, Ferrari expert Marcel Massini stopped by a few weeks ago to write, "Just wait till the 812 S Spider comes out (with a folding roof similar to the Portofino)." We don't know where Massini got his information, but he comes with credentials. The Swiss resident has been called "the world's leading Ferrari historian," documenting the Italian carmaker in books and articles for more than 35 years, and in 2014 he debunked the story of a 250 GTO for sale for $63 million because he knows where each of the 39 remaining GTO's are parked. If there's an 812 Superfast convertible on the way, the question is whether it will be another severely limited edition. Ferrari has lately been at its most restrained with V12 series production convertible models. The most recent was the F60 America, based on the F12 Berlinetta. That model was for the U.S. only, and Ferrari built 10. Before that, Ferrari made 80 examples of the 599 SA Aperta; this is the company that built 209 of the LaFerrari Aperta. The Ferrari 575M Superamerica, the first Ferrari with an electric hardtop, got 559 examples, and the brand made 448 models of the 550 Barchetta Pininfarina in 2001. You need to go back to the 1973 365 GTS/4 for the next-most-recent droptop V12. As for the roof mechanism, another forum member said he'd seen the car and the roof opens in the style of the mid-engined 488 Spider. On the Portofino, the entire rear decklid raises, the roof and backlight split in two, and a folding truss lays them upright in the trunk. The 488 roof also breaks in two, but it flips around hinges atop the B-pillar, resting upside down in a space above the engine. Mimicking the 488 for a front-engined GT would evoke the 575 Superamerica. That glass roof and backlight on that car were one piece that rotated around the B-pillar axis; when the roof was open, the underside of the roof was exposed. A bit of trivia: Leonardo Fioravanti designed the droptop 365 GTS and the roof mechanism for the 575 Superamerica. Yet another forum member said he attempted to place a deposit on a convertible 812S, but his dealer didn't know anything about the car, which isn't surprising. Related Video: Forum user gt_lusso wrote that the 812S Spider will come within 12 months.