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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Meet the man who sold his Ferrari 250 GTO for a record $48 million

We all took notice back in August when a 1962 Ferrari 250 GTO sold at RM Sotheby's in Monterey, bringing a record price for a car at auction: $48.4 million. The man who benefited — both from the proceeds and from his 18 years owning one of the rarest, most desirable cars in the world, chatted recently with Seattle Times columnist Nicole Brodeur about what it was like to say goodbye to such a beautiful machine — and how he's able to console himself with a serious collection of other fine cars. Despite the car, the third of 36, being "one of the most significant Ferraris ever built, bar none," in Sotheby's words, Brodeur says Whitten regularly toodled around in it in Redmond, Wash. — to lunch, on errands, to car shows — Redmond being a place where you do see an awful lot of incredible daily drivers streaming into the Microsoft campus. Whitten, now chairman of Numerix, a financial software company, was one of Microsoft's earliest employees, hired in 1979 by the late Paul Allen himself. He describes what it was like to be sitting on the front row at Monterey when the gavel came down. Even for a multimillionaire, multimillions being thrown around by three bidders for a single car is "very hard to fathom," he told CNBC. "But you're in a space where you have car collectors, and Ferraris are the most collectible car, and the GTO is the pinnacle Ferrari." "I miss it a little bit," Whitten says. But the world is full of wonderful cars, and an awful lot of them are tucked away in his warehouse. Plus, Whitten spent more than $2 million on the same night the GTO sold, picking up another Ferrari and three vintage Jaguars, including a 1967 E-Type as a birthday present for his wife, Michelle. In the column, he reflects on his beginnings as a driver — as an 11-year-old wheelman helping his brother deliver newspapers in their parents' station wagon. And on being a broke mathematics doctorate whose first car was a Dodge Dart. And on the beginnings of his collection when the Microsoft millions kicked in; on purchasing a 1935 ERA 1.5L Grand Prix racer from a Thai princess; and that time he hit 174 mph on an airport runway. Here's the column, if you'd like to learn more about a guy who sounds like he's had a pretty great life. And below are two videos put out by Sotheby's ahead of the auction. In the first, Whitten drives the Ferrari, talks about his love of cars — and you get a glimpse of his collection. The second video describes the car's considerable provenance.

2015 Chinese Grand Prix shines bright sun on the dark days of racing

Yes, we tuned into the Formula One Grand Prix in Shanghai China to see a race. But we all know we really tuned in to see if Ferrari, or any other team, could make it a competitive race with Mercedes-AMG Petronas. Based on qualifying, things didn't get off the best of starts: Lewis Hamilton made it four-out-of-four at the front, leading all three Free Practice sessions and then taking pole position in his Mercedes. Nico Rosberg is making the most of his time in the simulator, getting closer to Hamilton as the months go by. This time he lined up in second, just 0.042 in arrears. Ferrari did its best to temper expectations after Malaysia. Even though Sebastian Vettel qualified in third, almost a second behind Hamilton, the Scuderia's race pace is still considered a danger. Kimi Raikkonen's final hot lap went sour in Turn 3 and dropped the Finn to sixth place on the grid. In between the Ferraris, Williams is another team desperately working to maintain its advantage, and both of its drivers capitalized on Raikkonen's misfortune. Felipe Massa took fourth, Valtteri Bottas was in fifth. Daniel Ricciardo led the Infiniti Red Bull Racing charge in seventh, ahead of Romain Grosjean in the Lotus earning a spirits-lifting eighth. The two Saubers continue to show how good the Ferrari engine is, with Felipe Nasr taking ninth position and teammate Marcus Ericsson in tenth. Yet when the lights went out, so did the racing, for the most part. At the end of the first lap, because of some excellent moves by Raikkonen on both Williams' and a terrible start by Ricciardo that dropped him to seventeenth, the order was Hamilton, Rosberg, Vettel, Raikkonen, Massa, Bottas, Grosjean, Nasr, Ericsson, and Pastor Maldonado in the Lotus rounding out the top ten. At the end of the race, the only positions that had changed were the final two: Ricciardo had a laps-long battle with Ericsson, passing, getting repassed, then passing again to take ninth for good, with Ericsson finishing tenth. Maldonado suffered the worst in a battle with Jenson Button in the McLaren, when Button misjudged the entry into Turn 1 for a pass and clouted the back of the Lotus. Button was able to finish but Maldonado had to retire. Yes, there were some decent moments in between, like Bottas getting by Massa at the start, then Raikkonen getting past Massa in the first few corners and the Finn's move on Bottas also letting Massa through.