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Ferrari will increase production by 30% to 9,000 cars per year

After years of keeping production purposefully limited to guarantee exclusivity under the reins of Luca di Montezemolo, Ferrari is looking to seriously ramp up its numbers in the near future. A filing with the Securities and Exchange Commission indicates the iconic, Italian supercar maker intends to boost volume by 30 percent to reach around 9,000 vehicles annually by 2019, according to CNBC. Because Ferrari is already doing quite well financially, the extra sales would likely offer a serious boost to profits in the early years after its $10-billion initial public offering. Ferrari's filing also mentions growing demand in emerging markets and a larger "spending capacity" among wealthy buyers as reasons for growing the volume, according to CNBC. However, the company's execs intend to watch how the strategy works and ensure that the brand keeps an air of exclusivity. Sergio Marchionne initially promised to keep annual volume around 7,000 supercars last year. However after taking over as the Prancing Horse's chairman, he reportedly started considering pushing the numbers closer to 10,000. With Marchionne potentially becoming Ferrari CEO as well, the company's future is largely in his hands now. Under Marchioness plan, Ferrari plans to launch a new model each year through 2018. The Prancing Horse is reportedly developing a modular, aluminum space frame to underpin most of its future vehicles. The first to get it might be the next-gen California in 2017. Related Video:

Ferrari Driver Academy heads to Florida for the winter

Retirees and Girls Gone Wild camera crews aren't the only ones who go to Florida for the winter. So is a contingent of aspiring formula racing drivers taking part in the new Florida Winter Series being set up by the Ferrari Driver Academy.
The program is being set up in response to a lack of suitable weather at circuits in Europe, which would otherwise keep rising stars in formula racing from honing their skills during the off-season. Toyota runs an off-season series in New Zealand, but Ferrari is heading to the most southern of these United States to give its prodigies some much-needed track time.
Set up as more of a training program than a competitive championship, the FDA Florida Winter Series is based around a field of 15 aspiring drivers piloting the Formula Abarth-spec Tatuus FA010B, with a 195-horsepower engine furnished by Fiat Powertrain Technologies and an engineer for every three cars in the series.

Massive cruise ship features Ferrari go-kart track

Billed as the first racetrack at sea, a Ferrari-themed circuit will sit atop Norwegian Cruise Lines' newest vessel, the Norwegian Joy, launching this summer. The two-level track will have room for 10 electric go-karts, and it's built in partnership with Scuderia Ferrari Watches. The barriers are red with the Prancing Horse crest displayed prominently. The track will be laid out on the top level of the Joy, offering racers a view of the sea as they turn laps. Ferrari watches will also be sold in a retail shop near the track as part of the deal. The cruise line announced plans for the circuit last year and now is confirming the Ferrari theme. Ferrari is expanding its marketing efforts with clothing, watches, Ferrari World Theme parks, and other lifestyle experiences as it positions itself as a global luxury brand. Ferrari hopes the moves expand its base beyond traditional automotive enthusiasts, who flock to the brand for its success on the track and for its high-performance sports cars. The Joy is designed specifically for the Chinese market and will have room for 3,850 passengers. Guests in certain classes will get free rides on the Ferrari track as part of their accommodations. The ship will also have a racing simulator, multi-story waterslides, and open-air laser tag. The Joy will be delivered Thursday in Germany, and its home ports will be Shanghai and Tianjin. Watch the ship float out in the video above. Related Video: