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Auto blog
Ferrari production to increase under Marchionne
Sun, 14 Sep 2014The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.
Pininfarina Sergio gets its glass on for production [UPDATE]
Thu, 04 Sep 2014
UPDATE: We've received confirmation from Ferrari on certain details of the Sergio's production, and have updated the text below accordingly.
It's been nearly a year and a half since Pininfarina unveiled the Sergio at the 2013 Geneva Motor Show, and now Ferrari is putting it into production - albeit with a few modifications.
Finali Mondiali 2016 was an incredible celebration of all things Ferrari
Mon, Dec 12 2016For the first time ever, Ferrari held its Finali Mondiali event in North America, and we were there to soak it all in. This event is a four-day celebration of everything Ferrari, but the main event is the world final championship for the Ferrari Challenge series drivers, who normally compete in European, American, and Asia Pacific regional series. While they were racing 458 Challenge EVO models, we also saw the debut of the 488 Challenge – which, needless to say, was stunning. There were also demonstrations of past F1 cars, and a running of the incredible FXX Program vehicles, which simply looked (and sounded) amazing. In addition, the last Ferrari LaFerrari built was auctioned off to help victims of the Italian earthquakes, and predictably it raised a lot of money. That's great. In fact, it also set a record at a whopping $7 million – the most for a car from this century, period. Probably didn't hurt things any that it was also a one-off with a special paint job. Enjoy the photos above from our time at this fantastic event at Daytona International Speedway. Related Video:
