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Ferrari stock demand exceeding supply

As with the Ferrari cars, so it is with shares in the company's initial public offering: When Ferrari has a limited quantity of something to sell, demand far outstrips supply. Investors told banks weeks ago that bids for the $1 billion in stock – up to 18.89 million shares – would exceed the number of shares available over the entire expected range of $48 to $52. Ten percent of the company is going on the block' Bloomberg reports that the books close on the IPO on Monday at 4:00 pm. The final price will be set on Tuesday, and trading will begin Wednesday under the ticker symbol RACE on the New York Stock Exchange. Piero Ferrari, the son of Enzo Ferrari, will hold onto the ten-percent stake he currently has in the company. Fiat Chrysler will disburse the final 80 percent to its investors sometime in 2016. In combination with spinning Ferrari off from its parent company next year, the share sale is expected to put $4 billion into Fiat Chrysler coffers, which will be used to help fuel the growth of Alfa Romeo, Jeep, and Maserati. Assuming all goes to plan, Bloomberg says Ferrari will be valued at roughly $12 billion, a number $1 billion greater than the valuation Fiat Chrysler CEO Sergio Marchionne put on Ferrari earlier this year and higher than the brand's own internal assessment. Related Video:

NHTSA fines Ferrari $3.5 million for missing reports

Ferrari will pay a $3.5 million penalty for family to comply with oversight requirements set forth by the National Highway Traffic Safety Administration.
The federal agency that oversees road safety in the United States announced Friday morning that Ferrari had not submitted early warning reports for the past three years. These reports help the agency identify potential or existing safety threats.
In the wake of the rolling recalls for defective General Motors ignition switches, there has been considerable scrutiny of NHTSA's handling - or mishandling - of these early warning reports. Friday's fine is an indication the agency is taking its enforcement mandates more seriously, albeit against a manufacturer that has no large-scale presence on American roads.

1955 Belgian GP movie tells the story of Spa

With the Belgian Formula One Grand Prix happening this weekend, Shell reminded a few guests what the Spa-Francorchamps track and Belgian countryside were like in 1955. That year the petroleum company made a 30-minute movie about the grand prix - this is back when the track was called the Francorchamps National Circuit, near the town of Spa, and a list of its important corners didn't include a mention of Eau Rouge - where it was doing the same thing it still does today: working on fuels and lubricants via its technical partnership with Ferrari.
To create the mood, journalists were invited to a vintage cinema where they mingled with Ferrari F1 drivers Fernando Alonso and Felipe Massa and other extras in period fifties gear, and watched a screening of 1955 Belgian Grand Prix. You can scroll down for a screening of your own, as well as the press release, minus the petits-fours and pinups.