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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

If you need a carbon-fiber-bodied Ferrari F12, meet the Caballeria

Customizing a Ferrari, or any exotic for that matter, is a tricky process. Extreme looks and performance mean tuners and designers can't push the envelope much further without getting into tacky territory. But Spanish designers Bengala have toed the line with the new F12 Caballeria. Based on the F12berlinetta, obviously, Bengala claims the Caballeria draws inspiration from Ferrari's GT3 racers. We don't see it, but sure. The all-carbon-fiber body includes numerous smaller tweaks – check out the vents behind the doors and the new hood, for example – on top of much more drastic changes. The restyled fascia, larger intake, carbon-fiber splitter, and massive rear diffuser are the most obvious callbacks to Ferrari's road-going racers, while it looks like Bengala plucked certain new elements, like the three louver-style vents on top of the front fenders, from other Ferrari production cars. Those are the rear fender vents of the F12 TdF, for example. Bengala also swapped out the wheels for an Alpina-like fan-blade design. If you have money burning a hole in your pocket and dig the Caballeria's style, it might not look like a bad purchase. But be warned, unlike some other noted Ferrari modifiers, it doesn't sound like Bengala made any changes to the F12's 6.3-liter V12 engine. The company's press release didn't call out any mechanical changes, although that means there's still 730 ponies on tap – it's probably not a deal breaker. Like most of its projects, Bengala will only build 10 F12 Caballerias. It expects to wrap up production by the end of summer 2017. Related Video:

Ferrari will increase production by 30% to 9,000 cars per year

After years of keeping production purposefully limited to guarantee exclusivity under the reins of Luca di Montezemolo, Ferrari is looking to seriously ramp up its numbers in the near future. A filing with the Securities and Exchange Commission indicates the iconic, Italian supercar maker intends to boost volume by 30 percent to reach around 9,000 vehicles annually by 2019, according to CNBC. Because Ferrari is already doing quite well financially, the extra sales would likely offer a serious boost to profits in the early years after its $10-billion initial public offering. Ferrari's filing also mentions growing demand in emerging markets and a larger "spending capacity" among wealthy buyers as reasons for growing the volume, according to CNBC. However, the company's execs intend to watch how the strategy works and ensure that the brand keeps an air of exclusivity. Sergio Marchionne initially promised to keep annual volume around 7,000 supercars last year. However after taking over as the Prancing Horse's chairman, he reportedly started considering pushing the numbers closer to 10,000. With Marchionne potentially becoming Ferrari CEO as well, the company's future is largely in his hands now. Under Marchioness plan, Ferrari plans to launch a new model each year through 2018. The Prancing Horse is reportedly developing a modular, aluminum space frame to underpin most of its future vehicles. The first to get it might be the next-gen California in 2017. Related Video: