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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

Wed, Dec 1 2021

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Ferrari to be spun off from Fiat Chrysler

Wed, 29 Oct 2014

The recently merged Fiat Chrysler Automobiles empire has ambitious plans for growth, and it's going to need some big bucks in its coffers in order to enact them. Part of that cash injection is coming from the floating of its IPO on the New York Stock Exchange, but now FCA has announced a further capital campaign to be based on the enormous asset that is Ferrari.
FCA's board of directors has just approved the separation of Ferrari from the rest of the group as a separate entity. Once that separation is complete, Ferrari will put 10 percent of its shares on the stock market "in the United States and possibly a European exchange" as well.
This isn't the first time that the idea of a Ferrari IPO has been raised. Sergio Marchionne, chief executive of Chrysler, Fiat and Ferrari (pictured above), first raised the idea four years ago. Former Ferrari chairman Luca di Montezemolo nixed the idea, but now that he's been discharged, it appears there's nothing to get in the way of Marchionne's desires.

Robert De Niro cast as Enzo Ferrari in new film

Thu, Apr 9 2015

In one of Robert De Niro's early defining roles, he portrays a young Vito Corleone as a man climbing up the ranks of the New York underworld in flashbacks during The Godfather: Part II. Soon, we might see De Niro stepping into the shoes of a godfather from the Italian sports car industry in a biopic about Enzo Ferrari. According to The Guardian, De Niro recently told an Italian newspaper that the film would go into production soon and would shoot in Italy. This project apparently holds a high priority for him, and in addition to starring, De Niro's company is co-producing. It could be a while before we see the film in theaters because the script is still being written. We're also told that Clint Eastwood might sit in the director's chair, if he likes the story. Ferrari had a life every bit as fascinating as many fictional characters with stints as a racecar driver, an engineer and of course a canny businessman. He also held a long passion for motorsports, which could make for some very exciting scenes. According to The Guardian, the film would focus on Ferrari's life from around the founding of his sportscar company in the mid '40s through to his death in the late '80s. With characters like Jake Lamotta in Raging Bull and Sam Rothstein in Casino under his belt, De Niro certainly has shown the chops to portray a larger-than-life figure like Ferrari. Hopefully, he has retained the clout to get the film finished, though. Similar motorsports biographies haven't made it to the screen, such as the supposed Brad Pitt and Tom Cruise flick Go Like Hell or the Mad Men-inspired TV show about sports car racing in the '50s and '60s. Related Video: