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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ryan Tuerck's Ferrari-powered Scion drifts, crashes, fixes, and drifts again

We were pretty astonished when Ryan Tuerck and Gumout shoved a Ferrari 458 V8 into a Scion FR-S. And as awesome as that fact alone may be, it's even more amazing that it's a fully functional drifter, not just a show car. Tuerck recently took it out to Portland, Ore. to do some sweet drifting on a mountain road. Unfortunately for him and the car, he did something substantially less sweet right off the bat. As you'll see in the video, in just the second corner of the course, Tuerck drives the front corner of the GT4586 right into the dirt cliff on the side of the road. For a moment, it looks like things are all right, but the car starts pulling to the right and he stops the car for repairs. After fixing bits including a thoroughly bent tie-rod, the GT4586 is good as new. We're glad the car wasn't down for long, because the drifting show following the repairs was fantastic. In the video, Tuerck throws the Scion into high-speed, super smoky drifts. And all of it happens to the tune of a shrieking Ferrari V8. It's well worth a few minutes of your time to watch. Related Video: Image Credit: YouTube / Donut Media Ferrari Scion Coupe Racing Vehicles Videos toyota gt86 toyota 86

If you need a carbon-fiber-bodied Ferrari F12, meet the Caballeria

Customizing a Ferrari, or any exotic for that matter, is a tricky process. Extreme looks and performance mean tuners and designers can't push the envelope much further without getting into tacky territory. But Spanish designers Bengala have toed the line with the new F12 Caballeria. Based on the F12berlinetta, obviously, Bengala claims the Caballeria draws inspiration from Ferrari's GT3 racers. We don't see it, but sure. The all-carbon-fiber body includes numerous smaller tweaks – check out the vents behind the doors and the new hood, for example – on top of much more drastic changes. The restyled fascia, larger intake, carbon-fiber splitter, and massive rear diffuser are the most obvious callbacks to Ferrari's road-going racers, while it looks like Bengala plucked certain new elements, like the three louver-style vents on top of the front fenders, from other Ferrari production cars. Those are the rear fender vents of the F12 TdF, for example. Bengala also swapped out the wheels for an Alpina-like fan-blade design. If you have money burning a hole in your pocket and dig the Caballeria's style, it might not look like a bad purchase. But be warned, unlike some other noted Ferrari modifiers, it doesn't sound like Bengala made any changes to the F12's 6.3-liter V12 engine. The company's press release didn't call out any mechanical changes, although that means there's still 730 ponies on tap – it's probably not a deal breaker. Like most of its projects, Bengala will only build 10 F12 Caballerias. It expects to wrap up production by the end of summer 2017. Related Video: