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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Alfa Romeo returns to F1 racing by sponsoring Sauber for 2018

Doesn't it feel good to see the Alfa Romeo emblem proudly displayed on a Formula One car again? It's been 30 years since Alfa Romeo had anything to do with F1 cars, as in the late '80s the manufacturer supplied engines to Ligier and Osella. Alfa Romeo even developed the first modern Formula One V10 engine, but that ended up in a 164 Procar instead of Ligier race cars. After a 30-year hiatus, it was announced in late 2017 that Alfa Romeo's brand would return to F1 racing by sponsoring Sauber. There isn't an Alfa Romeo engine in the 2018 Sauber C37, as it uses a current Ferrari power unit instead and Alfa Romeo's involvement is strictly about FCA's sponsoring the Swiss racing team. The drivers for 2018 are Charles Leclerc and Marcus Ericsson. Jorg Zander, Sauber's technical director, says: "The car philosophy is much different to that of the C36. The aerodynamic concept has changed significantly, and the C37 has several new features in comparison to its predecessor. We are positive that the new concept offers us more opportunities and will help us to make improvements during the course of the season. The 2018 Ferrari engine will also give us a boost in terms of our performance. We hope that we will make progress with the C37 and that we are more competitive compared to 2017." Related Video: Featured Gallery 2018 Alfa Romeo Sauber F1 Image Credit: Sauber F1 Team Motorsports Alfa Romeo Ferrari Racing Vehicles F1 FCA

Ferrari Dino prototype will go for auction at Pebble Beach

Following the announcement of a Duesenberg that could go for more than $10 million at Pebble Beach, we have yet another historic car headed for the auction block at the venerable event. This is a 1966 Ferrari Dino Berlinetta GT, and it was the second prototype designed. It previewed the production 206 GT, and it could be yours if you have the means. While the car looks very close to the production coupe, there are quite a number of differences. Compared with the production car, the prototype has its turn signals below the grille, and the taillights consist of three round lenses rather than two. They have a chrome rectangular background, too. The entire body looks to be a bit longer than the production car. Part of this may have to do with the fact that the 2.0-liter V6 in the middle is mounted longitudinally. In the production Dino, the engine was mounted transversely. The body has a more tapered tail, too, one that has less of a duck-tail spoiler integrated. Additional details not found on the production car are the chrome bars across on the side strakes and the large single windshield wiper. Even with these detail changes, the Dino prototype is still gorgeous, maybe even more so than the consumer version. Now we come to the part of the post where we discuss the car's high price. For this rare piece of Ferrari history, Gooding and Company expects someone will spend between $2 million and $3 million. Obviously that's a lot of money, in fact it's twice what the Ferrari Aperta cost when it launched. But this is a truly one-of-a-kind car, and it has an important place in history in helping give us the first mid-engine V6 Ferrari. So, it might be worth it. If you agree and have the cash, be sure you get to the Gooding and Company auction on Aug. 24-25. Related Video: Featured Gallery 1966 Ferrari Dino Berlinetta GT prototype View 9 Photos Image Credit: All images copyright and courtesy of Gooding & Company. Photos by Mathieu Heurtault Ferrari Auctions Coupe Concept Cars Classics Pebble Beach ferrari dino