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Ferrari dominant at high-priced RM Auctions' Monterey event

Of the 21 multi-million-dollar lots sold over RM Auctions' two-day Monterey event, the top six were Ferraris while the top four were members of the vaunted 275 family. In total, 13 of the 21 seven- and eight-figure entries bore the yellow shield and prancing horse of the Scuderia.
Two cars in particular wowed bidders at the Monterey event - the exceptionally rare Ferrari 275 GTB/C Speciale and a 275 GTB/4 that was originally owned by Hollywood legend Steve McQueen.
The GTB/C Speciale was the first of a three-car run. Ferrari originally planned on campaigning the new range as a GT complement to its prototype entries at Le Mans, although squabbles with the FIA limited its racing career. Still, the extremely rare nature of this car means another example probably won't be coming up for auction for several years. Considering that, the GTB/C's selling price of $26.4 million does make a bit of sense.

Fangio's Ferrari sells for $28 million in New York [w/videos]

See this Ferrari? It just set the record as the most valuable automobile sold at auction this year. It's a 1956 Ferrari 290 MM driven by the legendary Juan Manuel Fangio, and it sold last weekend in New York for an astonishing $28.05 million. The speedster was built for Fangio to drive in the 1956 Mille Miglia – the last time the Argentinian would enter the race, which was shut down as a competitive event the following year. But before chassis number 0626 was retired, it was driven by such legends as Phil Hill, Alfonso de Portago, and Wolfgang von Trips. Ferrari only made four examples, and between its provenance and its pristine condition – it never crashed – this 290 managed to exceed its pre-sale estimate. In the process, 0626 powered its way into the record books as the most expensive car sold at auction in 2015, the most valuable that RM has ever handled, and the highest price ever paid for a vehicle in New York City. In fact the only cars ever sold at auction for more than this one were another Ferrari (the 250 GTO that Bonhams sold last year for $35 million) and another of Fangio's racers (the Mercedes W196 also sold by Bonhams for $29.6 million in 2013). Though Fangio's Ferrari was far and away the top lot of the day, it wasn't the only multi-million-dollar automobile sold as part of RM Sotheby's Driven by Disruption auction. A 1962 Aston Martin DB4 GT Zagato set a new record for British automobiles at $14.3 million. A Ferrari 250 GT Series I Cabriolet sold for $5.7 million, a Pierce-Arrow Silver Arrow went for $3.7 million, and another Ferrari 250 Europa sold for $3.3 million – as did Floyd Mayweather's Enzo. A '72 Lamborghini Miura SV fetched $2.4 million, and Janis Joplin's Porsche 356 set a new record for its type and well exceeded expectations at $1.7 million. All told, the event generated a massive $73.5 million in sales, of which the Fangio Ferrari alone accounted for over a third. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.