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Where did Ferrari's new CEO come from? Cigarettes and money

At the close of the 2006 Formula One season, cigarette advertising was banned from the cars on the grid. Arguably the most prominent and widely recognized brand/car package was the red, black and white Marlboro logo that encompassed the Ferrari cars. Marlboros were marketed by the company then known as Phillip Morris. Phillip Morris became part of a conglomerate named Altria. The man who was the CEO of Altria at the time of the tobacco advertising ban, a man who had long been an exec at what was still just Phillip Morris during the 1980s and 1990s, when much of the truly exciting F1 racing occurred, was Louis C. Camilleri. Camilleri has been given the powers of the CEO by the board of Ferrari and is likely to be given the official job within days due to the unfortunate health-related circumstances of Sergio Marchionne. According to a story that appeared in November 2001 on Motorsport.com about the ban on tobacco advertising in Formula One, the organizing body of the sport, the FIA, released a statement that said, in part, "Today tobacco sponsorship remains an important source of revenue for a number of Formula 1 and World Rally Championship teams. The precise value of such sponsorship is hard to estimate but probably exceeds 350 million per year." Serious money. And as Camilleri, presumably, had more than a little something to do with the splashing of the Marlboro signage on the cars of drivers including Schumacher and Massa, his association with Ferrari probably had more to do with nicotine than gasoline. In October 2015 Ferrari's IPO was priced at $52 per share. At the beginning of 2018 the price was at $105.15; as of July 20, $140. Like any good billionaire, he is said to have a collection of Ferraris, though he isn't a "car guy" in the traditional sense of coming up in the business. (One of the Altria companies had been Kraft Foods, so he may know more than most about things like Velveeta.) But Ferrari is as much about serious money as it is about V12s nowadays, maybe more. Related Video:

Marchionne hints at once-'obscene' idea: a Formula E electric Ferrari

Ferrari is certainly protective of its brand image, even if it means coming off as a Luddite. A year ago, Chairman and ( now) CEO Sergio Marchionne said that an all-electric Ferrari would be " almost an obscene concept," adding, "You'd have to shoot me first." So it's surprising to see him tell Auto, the FIA's magazine, that "we need to be involved" in all-electric racing series Formula E. Earlier the interview, Marchionne talks up Ferrari's need for electrification, at least in terms of incorporating more hybrid technology. "Hybridization is crucial to Ferrari," he says, not necessarily in meeting emissions targets, but for performance. Ferrari will use new technology, electrification included, in future models, with a focus on creating an emotional experience for the driver. Late last year, Marchionne said that the brand would leverage hybrid technology to boost production figures and profits, and that every model would offer some hybrid technology by 2019. When asked about the likelihood of Formula E entry, Marchionne says, "It's difficult to say." He then adds, "We need to be involved in Formula E because electrification via hybridization is going to be part of our future." What that level of involvement would be is also uncertain, but he didn't rule out the possibility of a Ferrari Formula E racer, which would by necessity be all-electric. Of course, Ferrari could find a development role in the race series without entering its own vehicle. Regardless of the type of involvement, Ferrari's reputation could stand to gain from representation in the series, especially if it means it's not appearing to fall behind the likes of McLaren, Jaguar, BMW, and Audi, who have all played a part in Formula E. Either way, it appears that Marchionne is warming up to electrification, and that the idea of an all-electric Ferrari – even if it's confined to a single race series — isn't quite as obscene as it once seemed. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: AutoImage Credit: Getty Green Motorsports Ferrari Electric Hybrid Racing Vehicles Sergio Marchionne Formula E

Ecclestone wonders if F1's upcoming turbo V6s should get augmented sound [w/videos]

While every team on the Formula One grid is worried about making a good showing in this year's championship at the same time as they develop a brand-new car for next year's championship, Bernie Ecclestone and F1 circuit promoters have a different concern: how next year's cars will sound. The current cars use 2.4-liter, naturally-aspirated V8s that can reach 18,000 revolutions per minute and employ dual exhaust, next year's engine formula calls for 1.4-liter turbocharged V6s that are capped at 15,000 rpm and are constrained to a single exhaust outlet. Ecclestone and promoters like Ron Walker believe the new engines sound like lawnmowers and that the less thrilling audio will keep people from coming to races. If Walker's Australian Grand Prix really is shelling out almost $57 million to hold the race, every ticket counts. As a fix, according to a report in Autoweek, Ecclestone "suggests that the only way to guarantee [a good sound] may be to artificially adjust the tone of the V6s."
However, neither the manufacturers nor the governing body of F1, the FIA, think there will be a problem. Ecclestone fears that if the manufacturers "don't get it right" they'll simply leave the sport, but the only three carmakers and engine builders left next year, Renault (its 2014 "power unit" is pictured), Mercedes-Benz and Ferrari are so embedded that it would stretch belief to think they'd leave the table over an audio hiccup - if said hiccup even occurs. And frankly, these issues always precede changes to engine formulas, as they did when the formula switched from V10 to V8; fans, though, are probably less focused on the engines and more on the mandated standardization of the sport and the spec-series overtones that have come with it.
No one knows yet what next year's engines will sound like, but we've assembled a few videos below to help us all start guessing. The first is an engine check on an Eighties-era John Player Special Renault with a 1.5-liter V6 turbo, after that is Ayrton Senna qualifying in 1986 in the Lotus 98T that also had a 1.5-liter V6 turbo, then you'll find a short with a manufactured range of potential V6 engine notes, and then the sound of turbocharged V6 Indycars testing last year at the Indianapolis Motor Speedway. Any, or none of them, could be Formula One's future.