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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Miami Vice Ferrari Testarossa headed to auction

Push up the sleeves on your suit jacket, get your favorite pastel T-shirt out of the closet and put on those Wayfarers for a trip to Monterey Car Week on the California coast. One of the 1986 Ferrari Testarossa hero cars from the hit '80s show Miami Vice is heading across the auction block there on Aug. 15. Even if you have no interest looking like Sonny Crockett, this is still a beautiful Prancing Horse. The story behind the Ferraris on Miami Vice is just as entertaining as the show. For the first two seasons, Don Johnson's Sonny Crockett drove a black Daytona Spyder, but in reality it was a C3 Corvette underneath. Ferrari reportedly threatened to sue the replica maker, and a compromise was worked out to cease production in exchange for two Testarossas. Originally black, they were repainted in white to pop better in night scenes. Mecum's example is part of that duo. Beyond the TV connection, this Testarossa is one of the early examples with the side mirror on a stalk that's perched high on the A-pillar. It still packs a 4.9-liter, 390-horsepower flat-12 engine paired with a five-speed, gated manual gearbox with a recent $8,000-engine-out service. Inside, there's cream leather and even a car phone that's period correct. This example is quoted with just 16,124 miles and authentication by Ferrari North America and Ferrari Classiche. Late last year, another white Testarossa showed up on eBay claiming to be one of the Miami Vice hero cars. The seller was asking for a $1.75-million Buy-It-Now for that one. It will be interesting to see how Mecum's Ferrari performs on the auction block in Monterey. "MIAMI VICE" HERO CAR SPEEDS INTO MECUM AUCTIONS MONTEREY 2015 Iconic 1986 Ferrari Testarossa to be offered at The Mecum Daytime Auction Aug. 15 WALWORTH, Wis. – July 7, 2015 – The star of the '80s-era television series "Miami Vice" is coming to the Mecum Daytime Auction in Monterey this Aug. 13-15. No, not Sonny Crockett and Ricardo Tubbs—the flashy detectives played by Don Johnson and Philip Michael Thomas who fought episode-after-episode against the seedy underworld of Miami—but their 1986 Ferrari Testarossa. This iconic supercar with its signature side strakes was one of the quintessential poster cars that found itself plastered on many a teenager's bedroom wall in the 1980s, and it will now be offered for sale at the Hyatt Regency Monterey Hotel and Spa – Del Monte Golf Course this Aug. 15.

FCA is setting a five-year strategy: Here's how the last one played out

We're slightly more than four years removed from Sergio Marchionne last five-year plan for FCA, a tell-all where the Italian-American automaker divulged its plans for the 2014 through 2018 model years. It was a grand affair, where Sergio told FCA investors that all was right in Auburn Hills, Alfa Romeo and Maserati were making comebacks, and the fifth-gen Dodge Viper received a mid-cycle refresh. You can read every last one of those past predictions right here. We're on our way to Europe to see Sergio's sequel, coming out Friday straight from FCA's Italian headquarters. (Bloomberg reports a plan to expand Jeep and Ram globally, combine Alfa Romeo and Maserati into a single division for an eventual spinoff, and downsizing Fiat and Chrysler. Also, EVs.) But before we arrive in Italy and find out exactly what Marchionne has planned for 2019 through 2023 as his last act as CEO, let's take a minute to tally up the results of his last term based on the same scoresheet we used in 2014. Now, we're only five months into 2018, so much of this — including vehicles like the Ram HD and Jeep Grand Wagoneer — could still debut this year. For those, we'll mark things TBD. We're not going to draw any conclusions or make any objectionable remarks. We're simply going to let the stats speak for themselves.