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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

Ferrari launches upgraded 458 Challenge Evoluzione

Want to drive an eight-cylinder, mid-engined Ferrari? Assuming you can get your lucky little hands on one, you can drive a 458 Italia, 458 Spider or new 458 Speciale on the street. But the real action is where the road ends and the racetrack begins. Ferrari's Corse Clienti division offers versions for GT2 and GT3 racing, for Grand-Am (likely to be revised for the new United SportsCar Championship), and, of course, for its own Challenge racing series.
It's the latter version that Ferrari revealed it was upgrading last week, and now it's made its debut at the tail end of the rain-soaked Finali Mondiali event at Mugello. Although Ferrari only released limited details and just the one new photo, the new 458 Challenge Evoluzione upgrades on its predecessor as promised with obvious aerodynamic enhancements.
Those upgrades are "aimed at making the car even more driveable" for the customer racers who take part in the series, and seem to bridge the gap (at least visually) between the previous 458 Challenge and the more extreme racing versions that have to contend with more competition than its own kind. The upgrades are being rolled out as a kit that will be obligatory in the various Challenge series that will kick off around the world next year.