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Chevy ad compares Spark EV with Ferrari 458 Italia

Chevrolet's new commercial for the 2014 Spark EV emphasizes the little hatchback's performance over pretty much everything else, and it even goes as far as to compare it to a Ferrari 458 Italia. That's right, the electric bubble is pitched in the commercial as having a higher torque figure than the Ferrari - and it does, with a massive 400 pound-feet ready to be unleashed.
That doesn't translate into a quicker car, however, as the 458's V8 with 570 horsepower and not-exactly-quaint 398 lb-ft gives it a 0-60 time of 3.0 seconds compared to the Spark EV's 7.6-second run.
"We think the fun-to-drive element is an area for us to differentiate ourselves," Sam Basile, executive chief engineer for GM's global minicars and emerging-market vehicles, told Automotive News.

Race recap: 2016 Australian F1 Grand Prix a rowdy start to season

The three brief Formula 1 tests ahead of the current season belied how much had gone on since the last race in November: Infiniti subbed out for Tag Heuer, Renault is back, the all new Haas F1 team, a revamped Manor, three brand new drivers and two returning drivers, a raft of regulation changes among the newly tilled soil. The four engine manufacturers spent a combined 67 tokens among the 138 in the kitty, Renault using just seven of their 32. The only conclusive proof to come from the annual intermission was the otherworldly capability of Mercedes-AMG Petronas. The Silver Arrows didn't even try the super- and ultra-soft tires, focusing on reliability instead of speed. The result? They ran more than 19 race distances, obliterating the lap totals of every other team. There are certainly a few people who enjoyed the complicated new rolling-elimination qualifying format fast-tracked to approval just a few weeks ago. They were wildly outnumbered by those who thought it was awful, including the same team heads who voted for it. We'd probably have to go back to the debacle at the 2005 Indianapolis Grand Prix for an equivalent fiasco when Michelin pulled its teams over safety fears, leaving six cars out of 20 to qualify. In Australia, within 24 hours of the conclusion of qualifying, the new format had itself been eliminated. Nevertheless, qualifying also taught us what didn't happen over the winter: any other team progressing enough to outduel Mercedes. After admitting that he dropped off after winning the championship last year, then getting questioned in the press for some dubious off-season activities, Lewis Hamilton proved he can still turn it on when he wants to. The Brit smoked the Albert Park track in 1:23.837, more than three-tenths of a second ahead of teammate Nico Rosberg in second place. Ferrari did make strides during the off-season, but only enough to keep the same gap it had to Mercedes last year: Sebastian Vettel lined up third, a half-second behind Rosberg, teammate Kimi Raikkonen another four-tenths back in fourth place. Max Verstappen said Toro Rosso is the best of the rest, the Dutchman taking fifth place in front of Felipe Massa for Williams in sixth and Toro Rosso teammate Carlos Sainz in sixth. Daniel Ricciardo – who wasn't smiling after qualifying – kept Red Bull and its new "Tag Heuer" engines in the conversation with eighth on the grid.

Marchionne could become Ferrari CEO

Don't think that just because FCA is spinning off Ferrari into a separate company that Sergio Marchionne is giving up any control. Not only is he already chairman of the Prancing Horse, but he might also become its next CEO after Amedeo Felisa steps down, anonymous insiders claim according to Automotive News Europe. The dual roles would put the sportscar brand's future in Marchionne's hands, while he continues to run FCA. Rumors of Felisa stepping down emerged in July, but Ferrari never made an official announcement. The reports suggested that he could leave in September. Execs at the Prancing Horse are now working to decide on a replacement, but there's nothing official in place yet, according to Automotive News Europe. Felisa might maintain an advisory role after retiring, as well. If Marchionne takes charge, the move would come just as Ferrari becomes a newly independent entity. The Prancing Horse's necessary paperwork is already filed with the US Securities and Exchange Commission, and the IPO is expected in October. Marchionne took over as Ferrari's chairman last year after Luca di Montezemolo's resignation. As boss, he intends to increase production to 10,000 units a year from 7,000 annually under Montezemolo. Among the projects in development is a revived Dino. Related Video: