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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari building 350 unique special editions for its 70th anniversary

Ferrari has been in business since 1947, which makes 2017 the automaker's 70th birthday. To celebrate its old age, the company has reportedly decided to create 350 bespoke special editions, each different from the next. According to Autocar, the company made the announcement to 100 owners and collectors in Venice, Italy, last weekend during the Ferrari Cavalcade. The 350 unique models will come from Ferrari's current lineup, and will include 70 each of the California T, 488 GTB, 488 Spider, GTC4 Lusso, and F12 Berlinetta. The Italian automaker chose 70 of the most iconic vehicles from its past to inspire the upcoming special editions, with each of the 350 examples being unique. To get this level of exclusivity, the Tailor-Made division, which handles the company's extra-custom orders, will lend a helping hand in design. The hardest thing for Ferrari, however, won't be putting 350 unique models on the road, but deciding how to pick which owners and collectors get the opportunity to purchase them. According to Ferrari boss Sergio Marchionne, that is "the most difficult part of what I do." Yep, sounds like a tough job, turning away millionaires. Autocar reports that Ferrari will reveal the 350 special-edition models at the Paris Motor Show in October, but that sounds like a difficult task. We're guessing they won't all be present, but that would sure be a sight to see. Related Video:

Ferrari 458 Speciale Aperta frolics topless in the rain with Evo

With nearly 600 horsepower from a sonorous 4.5-liter V8 nestled in an already fantastic platform, Ferrari might have outdone itself with the 458 Speciale. At this year's Paris Motor Show, it took the idea to the next logical step by letting buyers drop the coupe's top with the limited-edition 458 Speciale Aperta. Evo recently got the chance to drive one of the 499 of them; unfortunately, it was pouring rain the whole time. Still, when you get an opportunity to drive such a special Prancing Horse, you don't pass it up, no matter what the weather is doing.
All of the standing water on the road does allow for a chance to see how the Aperta's traction control works in the slippery conditions, and the car handles it with aplomb. In fact, the host has a hard time taking the big grin off of his face for the entire clip. Check out the video to watch this special, new Ferrari and its wonderful V8 go singing in the rain.