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Ferrari steering wheel may hold key to rocket F1 starts

Ferrari's brilliant getaways at the Australian Grand Prix were key to its early victory challenge – and could well be the result of a unique approach to new start restrictions that Giorgio Piola has uncovered. Although Mercedes locked out the front row of the grid in Melbourne, it was a sensational getaway from Sebastian Vettel that helped the German swoop into the lead by the first corner. As team boss Maurizio Arrivabene said: "The start was super. I have to say both of the drivers, they start like two rockets. After that they were able to take an advantage, and that was good for us." Such great starts from Ferrari are nothing new – just look at Hungary last year – but as Piola's exclusive drawing reveals, the team may well have taken things to an all-new level in ensuring it does not miss any detail in this area. In-built advantage As early as pre-season testing, rivals had been alerted about what Ferrari was capable of by monitoring data from Barcelona. Red Bull boss Christian Horner said: "We saw that in pre-season testing their starts have been really strong." Even ahead of the race, there were rumours that Ferrari knew it would excel in this area. Its decision to not do a second run in Melbourne's Q3 was mainly fuelled by its desire to save a set of super soft tyres for the race. But another suggestion also emerged – that the team knew just how good its starts were so securing the second row of the grid was good enough for it to believe it had a shout of the lead on the first lap. A single paddle As Piola's comparison of Ferrari's 2015 and 2016 steering wheel arrangement shows, the team has been the most aggressive in changing its clutch configuration for this year. New rules mean that drivers can only use a single hand on a single clutch paddle for the race start – even if teams choose to keep a double-paddle arrangement for emergencies. Ferrari has opted for something totally different to its main rivals by abandoning a double paddle arrangement (see red arrows on above left image). Instead, it has a single 'rocker' paddle that stretches all the way across the back of the wheel. Investing in such a dramatic design change clearly points to it having unlocked a decent performance advantage. The exact reasons for this configuration are unclear, but it may be that it allows the driver a greater feel for the clutch bite point – and means he is better able to judge how to deliver the perfect getaway.

Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

Fiat Chrysler begins Magneti Marelli spinoff

MILAN — Fiat Chrysler has kicked off its planned spinoff of parts maker Magneti Marelli, which will be registered in the Netherlands and listed on the Milan stock exchange, a document outlining initial plans and seen by Reuters showed. The spinoff is part of a plan by FCA Chief Executive Sergio Marchionne to "purify" the Italian-American carmaker's portfolio and to unlock value at Magneti Marelli similar to his earlier spinoff of Ferrari. Analysts say Magneti Marelli could be worth between 3.6 billion and 5 billion euros ($4.2 billion to $5.8 billion). It sits within FCA's components unit alongside robotics specialist Comau and castings firm Teksid. FCA has created a separate entity called MM Srl, the document showed, into which it will fold Magneti Marelli's electronics and electro-mechanical operations related to racing motorbikes and racing cars, as well as 14 other holdings in various companies around the world, including Germany, Slovakia, Mexico and South Africa. MM will be incorporated into a Dutch holding company via a cross-border merger, it added. FCA declined to comment. The move follows a similar procedure adopted by FCA for the spinoff and listing of Ferrari as well as of trucks and tractor maker CNH Industrial, both registered in the Netherlands and listed in Milan. The Dutch holding company would allow Marchionne, known for his success in extracting shareholder value through this strategy, to introduce a loyalty share scheme to reward long-term investors through multiple voting rights, as was the case with CNH and Ferrari. That would tighten the grip of FCA's controlling shareholder Exor, the Agnelli family's investment holding company, on the parts maker. Magneti Marelli, which employs around 43,000 people and operates in 19 countries, is a diversified components supplier specialized in lighting, powertrain and electronics. The Magneti Marelli separation is expected to be completed by the end of this year or early 2019, FCA has said. FCA's advisers initially looked at a possible initial public offering for the business to raise cash to cut FCA's debt, but the Agnelli family — FCA's main shareholder — was put off by low industry valuations and did not want its stake in Magneti Marelli to be diluted, three sources close to the matter told Reuters in March. Magneti Marelli has often been touted as a takeover target, and FCA has fielded interest from various rivals and private equity firms over the years.