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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

If you need a carbon-fiber-bodied Ferrari F12, meet the Caballeria

Customizing a Ferrari, or any exotic for that matter, is a tricky process. Extreme looks and performance mean tuners and designers can't push the envelope much further without getting into tacky territory. But Spanish designers Bengala have toed the line with the new F12 Caballeria. Based on the F12berlinetta, obviously, Bengala claims the Caballeria draws inspiration from Ferrari's GT3 racers. We don't see it, but sure. The all-carbon-fiber body includes numerous smaller tweaks – check out the vents behind the doors and the new hood, for example – on top of much more drastic changes. The restyled fascia, larger intake, carbon-fiber splitter, and massive rear diffuser are the most obvious callbacks to Ferrari's road-going racers, while it looks like Bengala plucked certain new elements, like the three louver-style vents on top of the front fenders, from other Ferrari production cars. Those are the rear fender vents of the F12 TdF, for example. Bengala also swapped out the wheels for an Alpina-like fan-blade design. If you have money burning a hole in your pocket and dig the Caballeria's style, it might not look like a bad purchase. But be warned, unlike some other noted Ferrari modifiers, it doesn't sound like Bengala made any changes to the F12's 6.3-liter V12 engine. The company's press release didn't call out any mechanical changes, although that means there's still 730 ponies on tap – it's probably not a deal breaker. Like most of its projects, Bengala will only build 10 F12 Caballerias. It expects to wrap up production by the end of summer 2017. Related Video:

Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video: