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Ferrari 250 GTO heading to The Quail with no reserve

It's not every day that a Ferrari 250 GTO changes hands. It is, after all, one of the most highly coveted cars ever made, and there were only 39 of them built in the first place. So when one goes up for sale, it tends to fetch millions. Tens of millions, actually, and the prices keep escalating.
Throughout most of the 1980s they were trading hands for six figures. In 1989 one sold for $10 million. A few months later, $13 million. Prices fluctuated in the 90s, but by 2012, one sold for a whopping $35 million, eclipsed the following year at $52 million. Nobody knows what the next one will sell for, but we're about to find out.
That's because Bonhams has got one consigned for its upcoming auction at the Quail Lodge during Monterey weekend next month. And it's offering it without reserve, meaning that it could sell for the opening bid (however unlikely), it could break the previous record or it could land anywhere in between or beyond.

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

The limited-run Ferrari J50 is the coolest 488 Spider you can't buy

Ferrari is really good at celebrating things. In recognition of 50 years of selling cars in Japan, the company is building a few one-off versions of the 488 Spider, called the J50. That's our kind of anniversary present. Just 10 of these cars will be built, and each will be customized to the taste of its owner. The J50 gets a 681-horsepower version of the 488's 3.9-liter twin-turbo V8 and of course wraps it all in different bodywork. The interior gets some custom attention as well, with different trim but most of the normal parts from the 488 Spider. It's not shown here, but there's a two-piece carbon-fiber targa roof that stows behind the seats and is supported by the matte carbon roll hoops. Design highlights include a polycarbonate bubble over the engine, a channel that wraps the front end and the sides, a chopped windshield and side glass, and a fantastic looking rear diffuser. The front end reminds us of some old GM aero concepts, but in the best way possible. If you want one, you're probably already too late. Ferrari likely offered these to its best Japanese customers before the car was even unveiled. You have 50 years to save up for the next one; better luck next time. Related Video: Featured Gallery Ferrari J50 Ferrari Convertible Luxury Performance Supercars ferrari 488 spider