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Ferrari won't quit F1, says Christian Horner

SAO PAULO (Reuters) - Ferrari and Formula One need each other just as much and the Italian glamor team's latest threat to leave after 2020 sounds like bluster, Red Bull principal Christian Horner said on Friday. Ferrari chairman Sergio Marchionne last week warned that his team could walk away, when current contracts expire, if they disagreed with the direction the sport was taking under new U.S.-based owners Liberty Media. Ferrari have made similar threats in the past under different management and Horner, whose team were champions for four years in a row between 2010-13, was skeptical about the fresh warning. "They'll bluster that they don't need Formula One, but what other form of motor racing is going to give Ferrari the platform that Formula One does?," Horner told Sky Sports F1 after first practice at the Brazilian Grand Prix. "The two go hand-in-hand together and have done since the beginning of the championship (in 1950). Nobody wants to lose Ferrari. And I don't think Ferrari can afford to lose Formula One," added the Briton. "So there'll be a lot of brinkmanship and chest-puffing at the moment. But I think when the music stops, they'll be there." Horner suggested also that Marchionne's response was part of a bigger picture that includes possible changes to the distribution of revenues. Ferrari currently receive a bigger share than any team due to their historic status as the sport's oldest and most successful entrant, and will be resistant to taking any reduction. Former commercial supremo Bernie Ecclestone, who dealt with Ferrari for decades under late founder Enzo and then Luca di Montezemolo, told Reuters this week that Marchionne's words should be heeded however. "The difference is that Sergio wasn't the guy in control before," said the 87-year-old, who was ousted by Liberty in January. "If he decides that's what he's going to do, that's what he'll do." "The world is changing an awful lot. So things that you would say would never happen, may happen." (Reporting by Alan Baldwin in London, editing by William Maclean)Related Video:

Ferrari worth over $11 billion, says Marchionne ahead of IPO

We all know that cars from Ferrari sell for hundreds of thousands, if not millions of dollars. But how much is Ferrari worth as a company? At least ten billion, according to its chairman. Speaking at the launch of the revised Fiat 500 in Turin on Friday, Fiat Chrysler CEO and Ferrari chairman Sergio Marchionne said he expected the vaunted Maranello-based supercar manufacturer and racing team to be valued at over 10 billion euros, or about $11 billion at current exchange rates. As Bloomberg points out, that would make Ferrari alone account for some 60 percent of the value of its parent company Fiat Chrysler Automobiles, which is currently valued at over 16 billion euros. That may seem like an aggressive estimate, but we won't have to take Marchionne at his word for long. After having floated an Initial Public Offering on the New York Stock Exchange last year, Fiat Chrysler is preparing to do the same with its Ferrari unit as soon as October. FCA will not, of course, be selling off all of its shares. The projected scheme would have ten percent (worth about one billion by Marchionne's estimates) of Ferrari's shares floated on the NYSE. Another 10 percent is expected to remain in the hands of founder Enzo's son (and company vice chairman) Piero Ferrari's hands. The remaining 80 percent is slated to be distributed among Fiat Chrysler's existing stakeholders.

A Ferrari SUV? First you'll have to shoot Marchionne

Almost every car company has its own SUV in the range. Porsche added this kind of vehicle almost 15 years ago and it may have saved the company, Bentley decided to join this growing segment launching the Bentayga, and Jaguar is doing the same with the F-Pace. Everyone is trying to get the most from the growing Asian market (China especially) launching models very appreciated over there. But not Ferrari. This is what came out from an earnings call with the Ferrari CEO where analysts asked how he was thinking to reach the goal of selling 7,000 units/year, balancing the slump of 22% of the Chinese market: "I don't think it's going to recover this year," said Marchionne, "but we won't make an SUV. You have to shoot me first." Since the spin off from Fiat Chrysler Automobiles, Ferrari's share price has fallen and this news is not good for investors that expected high profit for 2016. Ferrari has a racing history, and SUVs are not to be part of this history any time soon; the image of the Prancing Horse would come out damaged from this choice and Marchionne seems to know it very well. Related Video: Image Credit: Ferrari Ferrari Crossover SUV Sergio Marchionne open road