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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Petrolicious gets super Seventies in a Ferrari Dino 208 GT4

The Ferrari Dino 308 GT4 was the automaker's first sports car with a V8 mounted amidships, and that formula quickly became the Italian automaker's bread and butter. The 308 in the name denotes a 3.0-liter V8, but for the Italian market, where a tax was imposed on cars with engines larger than two liters, Ferrari decided to de-bore the V8 to avoid the tax. Thus the 2.0-liter Dino 208 GT4 was born, and New York resident Bradley Price likes his 1976 model just the way it is.
Price initially was attracted to the Bertone-styled wedge because it "fit into the whole aesthetic of the space age and of the boundless possibility of [the late 1960s and 1970s]," he says in the Petrolicious video, adding that the opening scene of the original The Italian Job struck a chord with him, and the feeling never left. With 170 horsepower on tap, the 208 isn't very quick, but, in his opinion, it has a sweeter song than the bigger V8 and the driver-centric interior is one of his favorites.
Watch Price snake the original wedge through some East Coast back roads in the video below, and, just for kicks, we've also included the opening sequence of The Italian Job.

Ferrari 458 Speciale is our Frankfurt fantasy [w/video]

This is the Ferrari 458 Speciale, and while its name might underwhelm, its performance and lineage more than make up for it. The successor to the proud line of hot, higher-performance, mid-engined Ferraris like the 360 Challenge Stradale and 430 Scuderia, the 458 Speciale is blessed with a 596-horsepower, 4.5-liter V8 and the ability to skip to 62 miles per hour in three seconds. It also comes with a not-so-subtle racing stripe, which we like.
Thanks to a scarcely believable curb weight of 2,844 pounds, special Michelin Pilot Sport cup 2 tires, and a few tweaks to the electronic diff, the Speciale is quite a dancer as well. Naturally, Ferrari is showing off the newest member of the scuderia at Frankfurt, and we made it a priority to see it in person. We've got a full gallery of live images above, a video and stock photography from Ferrari down below, and our original coverage of the car, from August, right here.