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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Chevy ad compares Spark EV with Ferrari 458 Italia

Chevrolet's new commercial for the 2014 Spark EV emphasizes the little hatchback's performance over pretty much everything else, and it even goes as far as to compare it to a Ferrari 458 Italia. That's right, the electric bubble is pitched in the commercial as having a higher torque figure than the Ferrari - and it does, with a massive 400 pound-feet ready to be unleashed.
That doesn't translate into a quicker car, however, as the 458's V8 with 570 horsepower and not-exactly-quaint 398 lb-ft gives it a 0-60 time of 3.0 seconds compared to the Spark EV's 7.6-second run.
"We think the fun-to-drive element is an area for us to differentiate ourselves," Sam Basile, executive chief engineer for GM's global minicars and emerging-market vehicles, told Automotive News.

Brazilian F1 driver Felipe Massa to retire at end of 2016 season

Williams Formula One driver Felipe Massa announced plans to retire at the end of the 2016 season ahead of the Italian Grand Prix. After 14 years in F1, the 35-year-old Brazilian driver competed in 242 races and won 11 grands prix over his tenure, placing him in the ranks as one of the most experienced drivers in the sport. The last race of the 2016 season in Abu Dhabi will be Massa's 250th race, capping off a career where the Brazilian drove for Sauber, Ferrari, and, most recently, Williams. In an emotional video, which was posted on his Facebook, Massa confirmed that he would be leaving Formula One and provided some insight into his lengthy career. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The move to announce his retirement before the Italian Grand Prix was a premeditated decision as it was the same location where Michael Schumacher (who was a large influence on Massa) announced his retirement. Massa also spent numerous years behind the wheel of a Ferrari F1 car and came extremely close to winning the title in 2008 in one. The Italian Grand Prix, then, is the ideal spot for the announcement. Massa's career, which the F1 driver claims has given him "great pride, joy and happiness," started in 2002 with the Swiss-based Sauber team. In his first season, Massa scored four championship points and went on to spend the following season as one of Ferrari's test drivers. For the 2004 season, Massa rejoined Sabuer's lineup alongside Giancarlo Fisichella, where he finished with a total of 12 championship points. The 2005 season was Massa's last with Sauber as the Brazilian was partnered with former champion Jacques Villeneuve, but still managed to score a total of 11 championship points. The 2006 F1 season started the most successful part Massa's career. Massa partnered with the legendary Schumacher, where the Brazilian won his first F1 race in Turkey. Ferrari retained Massa for 2007 to drive with Schumacher's replacement, Kimi Raikkonen, who would go on to win the Driver's Championship by one point. The next year, 2008, was Massa's most memorable with the driver losing out on the championship by a single point to McLaren's Lewis Hamilton. In 2009, Massa was involved in a life-threatening accident in qualifying for the Hungarian Grand Prix where the driver was struck in the head by a loose spring from Rubens Barrichello's vehicle.