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Haas F1 names Esteban Gutierrez second driver

The 2016 Formula 1 grid is nearly complete with the announcement that Esteban Gutierrez will join the Haas F1 Team. To make the most of the signing the Mexican's appointment was announced during the Mexican Grand Prix weekend, and if the crowds at the grand prix are anything to go by then Haas can count on an instant and large fan base as of right now. The 24-year-old Gutierrez will drive alongside Romain Grosjean, who was announced at the end of September at Haas' US base in Kannapolis, North Carolina. Gutierrez spent a little more than two years as a test and reserve driver for Sauber, plus another two years as a Sauber race driver in 2013 and 2014 before being let go at the end of last year and signing on as a Ferrari test and reserve driver. Haas' relationship to Ferrari and Gutierrez' local fans made him - politically, at least - a viable candidate. Manor is expected to be the only team that might have vacancies, but with recent upheavals there it's yet to be seen if they'll make the grid next season. The press release below has more information on the Haas F1 Team signing. Related Video: Haas F1 Team Names Gutierrez to 2016 Race Seat MEXICO CITY (Oct. 30, 2015) – In a press event inside the main lobby of the Soumaya Museum, Haas F1 Team founder and chairman Gene Haas named Mexican driver Esteban Gutierrez to a race seat with his team when it makes its 2016 debut in the FIA Formula One World Championship. Gutierrez will race alongside driver Romain Grosjean, who was previously announced by Haas on Sept. 29 in a press conference at the team's U.S. headquarters in Kannapolis, North Carolina. Haas F1 Team is the first America-led Formula One team in 30 years. The 24-year-old Gutierrez is currently the third driver at Scuderia Ferrari, the technical partner of Haas F1 Team. Gutierrez joined Scuderia Ferrari in 2015 after spending the 2013-2014 seasons with the Ferrari-powered Sauber F1 Team. "I got to know Esteban through our relationship with Ferrari, and after looking at the success he's had to earn his role there, it became clear he was an excellent choice for our race team," Haas said. "He's young and hungry, but not inexperienced. His two years running a full F1 schedule has given him some very good race experience, and having spent this season at Ferrari as their third driver allowed him to see firsthand the methodology that makes Ferrari such a power in Formula One. "We're very happy to have Esteban as a part of our race team.

2015 Ferrari 458 Speciale

I wasted my last hour with the 2015 Ferrari 458 Speciale pacing the polished concrete floor of Home Depot. My quest was to find an industrial-strength adhesive that would permanently bond me to the bright-red Italian's carbon-fiber racing seat. At that moment, I was determined to spend the rest of my life with this Ferrari - glued behind its F1-inspired steering wheel - selfishly dismissing trivial matters like eating, bathing and all future interaction with my wife and kids.
After reviewing literally hundreds of exceptional vehicles, many considered the finest enthusiast offerings each automaker has to offer, I had finally found my mechanical soulmate - the limited-production 458 Speciale. I somehow became convinced that cementing myself within its spartan cabin would ensure that our love affair would never end. My plan was ingenious, assuming the hardware store still had a large bottle of Gorilla Glue on the shelf.
Simply put, there is no better way to start a weekend than with a gassed-up Rosso Corsa Ferrari 458 Speciale parked in your driveway and instructions to "Enjoy!"

Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video: