2011 Ferrari 458 Italia Coupe Italia Blu Mirabeau Metallic With 9,002 Miles on 2040-cars

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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari Lusso ownership will add some time to your morning commute

If you've ever driven a vintage vehicle on a regular basis, you know the process from getting from point A to point B is a bit more convoluted than simply hopping in and going. There are rituals to observe, checklists to run through and processes to address before ever touching the ignition. Neglect any one of a number of small tasks and you're likely to find yourself on the side of the road. James Chen, the owner of Axis Wheels, knows all about that. You see, he owns a gorgeous Ferrari Lusso, and coaxing the V12 under the hood to life requires a certain amount of procedure.
Once it's rolling, of course, all that premeditation seems entirely worth the effort. Chen does his best to keep the machine out of traffic, but refuses to keep the coupe sealed away in a museum, so he gets up early and takes to the canyon roads around LA before anyone else is awake. Atta boy.
Check out the latest video from Petrolicious below.

Ferrari F150 Enzo-successor takes some loud laps at Fiorano

From recent spy shots to leaked information, we're starting to get a good idea about just how amazing the unnamed successor to the Ferrari Enzo will be, but now we've finally gotten to see some video of the car testing at the Fiorano Circuit in Italy. This video not only gives us an earful of the car's screaming engine and rumbling exhaust note, it also affords us a view of the car without its fish-face camouflage that it has been caught wearing recently.
The video shows the new supercar testing around the 12-turn, 1.877-mile track with an Enzo, and it is interesting to hear the differences between the 651-horsepower Enzo and its reportedly 950-hp hybrid successor. Scroll down to watch the newest Ferrari going through some track testing, and be sure to turn your speakers up.