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2017 Ferrari California T Handling Speciale First Drive

There was a time when snow, rain, and even thick traffic were higher up the list of Ferrari's enemies than Porsche. These were mostly weekend cars, but even wet roads would see them snugly tucked up in their heated garages, and not just because to avoid scrubbing muddy shoe prints out of the carpets. Some of them were difficult enough to handle in the dry, and slick pavement sure didn't make them any more tolerant. The hottest modern Ferraris still don't enjoy being stuck in heavy traffic. Not for any mechanical reasons, mind you. They just don't bother hiding their utter disregard for the mundane, or their disregard for a driver forcing them to endure it, because they feel it's beneath them. And it is. That's where the California came in. Launched in 2008, the retractable-hardtop convertible is the most approachable in the company's range. It was aimed at newly moneyed buyers who weren't saturated in supercar folklore and wanted the badge, but not necessarily all of that attitude. Some, but not all. There are those California buyers who want the convenience with a little more attitude and the trademark crankiness. So, as it did with the original California, Ferrari has added a Handling Speciale Package to the new turbocharged California T's repertoire. This $8,120 option turns the least expensive Ferrari into something that's stiffer and faster and more fun, and the trade-off is a slightly firmer ride, all the time. 30 percent of Ferrari buyers would be happier to dump some of the California T's comfy ride in favor of more grip and more crankiness. Ferrari has left the core of the California T's engine untouched, so the 3.9-liter, twin-turbo V8 still has 557 lb-ft of torque from 4,750 rpm and 553 horsepower at 7,500 rpm. Like on every California T, the engine's boost manager only lets you access 442 lb-ft in the first three gears, with each successive gear unlocking a little more torque until you reach seventh, where the maximum is available. This helps make the California T drivable and has the added benefit of flexibility once in the tall top gear. While that is all stock on the California T, the seven-speed dual-clutch Getrag gearbox is the first part of the car to receive the Handling Speciale treatment. Ferrari rewrote its software to make it shift more aggressively both up (30 percent quicker) and down (40 percent quicker), particularly in the car's two sportier driving modes.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

These are the front-runners to take over at Ferrari

Yesterday Ferrari announced a changing of the scarlet-clad guard with the departure of longtime chairman Luca di Montezemolo. Having run the company since shortly after the passing of Enzo Ferrari himself, Montezemolo built the Prancing Horse marque up to the benchmark supercar manufacturer, victorious racing team and household name it is today. In short, Ferrari - and most crucially, its parent company Fiat - will face a most difficult challenge in filling il Advocatto's handmade loafers and putting the company back on the track which Montezemolo laid down over the course of the past two decades.
The question on everyone's mind is, to whom will that challenge fall? To quote Goose from Top Gun, the list is long, but distinguished. Join us as we run down the roster of potential assentors to the leather-clad, carbon-fiber bucket seat at the head of the big table in Maranello.