2010 Ferrari 458 Italia Coupe on 2040-cars

Auto blog

Ferrari looks to cut 20% total C02 emissions over 7 years

In the late 1970s, performance cars suffered a huge blow when the necessity for better economy and lower emissions crippled their power. It took nearly a decade for the horsepower to return. Today, we're in the middle of another push for greater vehicle efficiency, but don't expect another era of malaise this time. Instead, lightweight materials, turbos and hybrids mean that everyone can be happy. However, the pressure to clean up isn't just for the mass market, supercars must improve too, but Ferrari at least seems to be taking on the challenge in stride.
Ferrari Powertrain Director Vittorio Dini recently told Automotive News Europe that the Prancing Horse will improve its current average C02 emissions of 270 grams per kilometer by 20 percent by 2021, to reach about 216 grams of C02 per kilometer. To achieve these lofty ambitions, the company will exploit a relatively simple path. "In the future, all of our V8s will use turbos," said Dini said to ANE. Also, its V12s will use hybridization because it'll be a better choice for them compared to the heat of multiple turbos, he claimed.
The first steps of this strategy are already in front of us. The new California T ditches its naturally aspirated V8 in favor of a smaller displacement, more powerful turbocharged unit, and the LaFerrari is already using the hybrid V12. Dini's quote certainly lends some credence to the rumor that the 2015 refresh for the 458 Italia may use an even more powerful version of the California's turbo V8. With a new Ferrari model planned for each year between now and 2018, the Prancing Horse seems unperturbed by any threats posed by emissions.

Massive cruise ship features Ferrari go-kart track

Billed as the first racetrack at sea, a Ferrari-themed circuit will sit atop Norwegian Cruise Lines' newest vessel, the Norwegian Joy, launching this summer. The two-level track will have room for 10 electric go-karts, and it's built in partnership with Scuderia Ferrari Watches. The barriers are red with the Prancing Horse crest displayed prominently. The track will be laid out on the top level of the Joy, offering racers a view of the sea as they turn laps. Ferrari watches will also be sold in a retail shop near the track as part of the deal. The cruise line announced plans for the circuit last year and now is confirming the Ferrari theme. Ferrari is expanding its marketing efforts with clothing, watches, Ferrari World Theme parks, and other lifestyle experiences as it positions itself as a global luxury brand. Ferrari hopes the moves expand its base beyond traditional automotive enthusiasts, who flock to the brand for its success on the track and for its high-performance sports cars. The Joy is designed specifically for the Chinese market and will have room for 3,850 passengers. Guests in certain classes will get free rides on the Ferrari track as part of their accommodations. The ship will also have a racing simulator, multi-story waterslides, and open-air laser tag. The Joy will be delivered Thursday in Germany, and its home ports will be Shanghai and Tianjin. Watch the ship float out in the video above. Related Video:

Kimi Raikkonen moving to Ferrari?

Kimi Raikkonen, easily one of our favorite current drivers in Formula 1, may be making a move from Lotus to Ferrari, according to a Finnish tabloid called Ilta-Sanomat. Raikkonen, who won the driver's championship in 2007 with the Italian brand, is in high demand and is also rumored to have options on the table from Red Bull and his current team.
Of course, a move by Kimi to Ferrari means at least one of the Maranello-based outfit would need to find another ride. Driving ace Fernando Alonso has publicly voiced his displeasure with the Ferrari chassis, and rumors have the Spaniard considering a move to Red Bull to replace Mark Webber. Buckle up, folks, this Silly Season is shaping up to be bumpy...