2010 Ferrari 458 Italia Coupe 2-door 4.5l on 2040-cars

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Newlyweds crash rented Ferrari into a house

A newly married couple had a rough wedding day when they crashed their rented Ferrari into a house in Burnley, Lancashire. Lancashire Road Police tweeted a photo on April 17 of a white Ferrari 458 Spider that crashed into a row house. The crash folded the hood nearly in half and completely destroyed the car's front fascia but no one was injured, according to the Daily Mail. The car, worth a cool 240,000 pounds, or 342,500 dollars, is owned by a rental company called Platinum Executive Travel. The son of the company's owner, Aleem Iqbal, made a statement on Twitter after the crash, assuring his tens of thousands of followers that he was not at the wheel of the mangled Ferrari when it went into the wall. "Thanks for all the kind messages," Iqbal tweeted from his personal account. "I wasn't at the wheel and nobody was injured that's the main thing, have had a lot worse in business." In a follow up tweet he stated, "At least people in Burnley will have something to talk about for a few weeks." Iqbal's statement about worse things happening in his business is true, and this is not the first of PET's pricey supercars to be destroyed. Within a five-week period in 2014, arsonists destroyed four of PET's cars worth more than 500,000 pounds or 713,000 dollars. In one attack, a Lamborghini Aventador rented for a wedding was torched outside a house in Luton. Iqbal called that attack a "vile act of jealousy" targeting the family of the newlyweds. Weeks later, two Audi R8 Spyders and a Bentley Flying Spur were firebombed at the PET offices in Yardley. The Daily Mail has contacted Platinum Executive Travel for an official statement about the Ferrari crash, but has not received a response. The driver and passenger of the wrecked Ferrari were not identified. Related Video: News Source: The Daily Mail, The Mirror, TwitterImage Credit: Lancashire Road Police Weird Car News Ferrari Driving Performance Supercars rental car

Here's the first production Ferrari Sergio, and it's already been delivered

Not even three months after its production announcement, Ferrari has already delivered the first Sergio, a wildly modified 458 Spider meant to honor Sergio Pininfarina, founder of the eponymous design studio that has turned out so many memorable prancing horses. Unsurprisingly, the roofless Ferrari, the first of six, was delivered to the Middle East, going to the SBH Royal Auto Gallery in the United Arab Emirates' capital, Abu Dhabi. Ferrari handed over the keys at the Yas Marina Circuit, which is currently playing host to the Finali Mondiali Ferrari, the same place the FXX K debuted earlier this week. With a 605-horsepower, 4.5-liter V8, the Sergio can hit 60 miles per hour in just three seconds, although this particular Ferrari is about a lot more than performance. The Pininfarina styling is the real focus here, giving a few lucky owners the opportunity to enjoy concept-car styling in a road-legal machine. Unlike the original Sergio, that debuted at the 2013 Geneva Motor Show, though, the production model is somewhat tamer. Blame the necessity that is the windshield. That, though is the most significant change in evidence. All the very best parts of the concept car have seemingly made it through to production, including the lovely forward-swept rollbar and the stylish black element that defines the profile. Take a look up top for the official images from Ferrari, and then scroll below for Maranello's press release. The first Ferrari Sergio arrives in the UAE Abu Dhabi, 5th December 2014 – The first Ferrari Sergio has arrived in the United Arab Emirates. It has been delivered today to its new owner, the SBH Royal Auto Gallery in the UAE, at Abu Dhabi's Yas Marina Circuit, where the Finali Mondiali Ferrari are being staged and which is home to the Ferrari World theme park. Designed by Pininfarina, just six of this incredibly limited edition roadster are being built. The car was created to celebrate the spirit and core values of the historic Cambiano company in the 60th anniversary year of its collaboration with the Prancing Horse. Needless to say, Sergio was the only possible choice of name for the model, in homage to great Sergio Pininfarina, who sealed the unique, longstanding partnership with Ferrari. The Ferrari Sergio is a genuinely radical car. It is both exclusive and spare in the sense that every single element aboard is focused entirely on performance.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.