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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Ferrari F12 Berlinetta auction raises $1.5M for Hurricane Sandy relief

Ferrari has managed to raise $1.5 million for victims of Hurricane Sandy during an auction in Austin, Texas for the very first F12 Berlinetta in the US. The funds will go to the American Red Cross and be earmarked for Hurricane Sandy relief. Ferrari started bidding on the F12 at $315,888, but the most powerful production model from the company fetched $1.125 million by the time the gavel fell through bids sourced both in person and over the phone. The company also managed to raise a further $345,000 in in-kind donations before the auction began, and donors gave an additional $50,000 during the event itself.
Ferrari debuted the F12 Berlinetta at the 2012 Pebble Beach Concours d'Elegance, and the company is set to deliver its first model to a US customer in the second quarter of 2013. The automaker reminds its fans that it is still possible to donate to the Hurricane Sandy relief fund by visiting a special Ferrari section of the American Red Cross page. You can take a closer look at the full press release below for more information.

Italian police foil plot to snatch Enzo Ferrari's body

Italian authorities on Tuesday said they had foiled a plot to steal the body of automotive legend Enzo Ferrari. That's Enzo Ferrari the man, not Ferrari Enzo Ferrari the supercar. Ferrari died in 1988 at age 90. He founded the company that produces some of the world's fastest and most expensive cars. Police in Nuoro on the island of Sardinia told a news conference that a gang had planned to snatch the body and demand a ransom from the Ferrari family or the company, Reuters and Italian news outlets reported. Authorities said the plot was discovered during an investigation into arms and drug trafficking. Helicopters and parachute regiment officers were used to execute 34 arrest warrants. Ferrari's body is interred above ground in a family mausoleum in Modena, near the Ferrari plant at Maranello in central Italy. Gang members had allegedly conducted several inspections of the burial site to plan the operation. The Ferrari founder has been in the news a lot recently. Two movie biopics are coming out, in which Robert De Niro and Hugh Jackman will each play the racing great.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Government/Legal Weird Car News Ferrari enzo ferrari