Silverstone Over Rosso, 6 Cd Changer, Carbon Fiber, Scuderia Shields on 2040-cars

Auto blog

All four Ferrari hypercars hit Fiorano at once

Some supercar fanatics would give anything for a chance to drive a Ferrari, much less one of its flagship hypercars. But this one lucky devil got to drive all four of 'em. At Fiorano. Of course this isn't just any old lucky devil. He's Dario Benuzzi, who's been Ferrari's chief test driver since 1969. That means he probably knows the company's private Fiorano test track better than anyone, and he has one of the best jobs in the world. But even this had to be a treat for Benuzzi, driving the F40, F50, Enzo, and LaFerrari back to back around the circuit. (All they need now is a 288 GTO to round out the action, like one owner did when he drove down to Italy with his best buddies in a convoy of scarlet hypercars, pictured in the gallery below.) Watch the video above to see it all go down and to hear some of Benuzzi's impressions on the progress of the flagship Ferrari. Related Gallery LaFerrari family portrait News Source: Ferrari via YouTube Ferrari Supercars Videos ferrari laferrari fiorano ferrari f40

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

CA man accused of stealing same Ferrari twice

Cars get stolen all the time. It's an unfortunate reality, but a reality nonetheless. It's just unusual when the same guy steals the same car twice, but that's what apparently occurred recently in Fontana, CA.
That's where one Earnie Hooks was arrested late last month driving a black Ferrari 458 Spider. According to police, Hooks was intoxicated when he arrived at a roadside checkpoint, and when they ran the plates, they found the car was reported as stolen.
Hooks managed to evade police (not too hard to imagine given the car he was driving) and later abandoned the car, which was taken to the impound. Around 3 am the next morning, though, someone broke into the impound and stole the car... again. Hooks was found five days later in Studio City, still driving the stolen Ferrari. He was arrested and somehow still had the gall to plead not guilty to the charges of car theft and resisting arrest.