Low Miles Carbon Fiber Carbon Ceramic Brakes Racing Stripes Museum Car Pristine on 2040-cars

Auto blog

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

FIA president and former Ferrari boss Jean Todt named UN special envoy

Jean Todt, the 69-year-old former Scuderia Ferrari boss, Ferrari CEO and current FIA president has been named the United Nation's special envoy for road safety. UN Secretary General Ban Ki-moon announced the appointment Wednesday in Paris. Citing the 1.3 million people killed and the 50 million people injured each year on the world's roads, the UN is appointing Todt to mobilize "sustained political commitment towards road safety." Beyond that, the Frenchman will work towards raising awareness of the UN's "road safety legal instruments." "The road safety challenge is too often ignored, but road injuries are the number one killer of young people aged 15 to 29. That being the case, it deserves much more attention on the global political agenda," Todt said in the attached statement. "This appointment will bring greater visibility to efforts to tackle this health and development crisis, as well as new leadership and renewed momentum." Meanwhile, the FIA also confirmed Todt and 44 other delegates in Nepal to attend the organization's Asia-Pacific Sport Regional Congress in Kathmandu were safe after the country was struck by a devastating earthquake last week. Scroll on down for the official press release from the FIA. FIA President Jean Todt appointed as UN Special Envoy for Road Safety UN Secretary General Ban Ki-moon has appointed FIA President Jean Todt as his Special Envoy for Road Safety at a meeting held today in Paris. In this capacity, he will assist the UN Secretary General in mobilizing sustained political commitment towards road safety. Mr. Todt will also advocate and raise awareness about the United Nations road safety legal instruments, and share established road safety good practices, through his participations in global and regional conferences on road safety. In addition, the Special Envoy for Road Safety will generate funding for advocacy efforts through strategic partnerships between the public, private and non-governmental sectors. FIA President Jean Todt said: "The road safety challenge is too often ignored, but road injuries are the number one killer of young people aged 15-29. That being the case, it deserves much more attention on the global political agenda." adding "This appointment will bring greater visibility to efforts to tackle this health and development crisis, as well as new leadership and renewed momentum". "In my position as FIA President, with the backing of our members, road safety has become a key priority.

Ferrari makes 488 Pista official with 711 hp, racing tech, photos

Instead of letting the internet get the best of its new V8 Special Series coupe, a day after images leaked Ferrari released a batch of details and photos on its 488 Pista track-day weapon. The twin-turbo 3.9-liter V8 produces 720 of France's Cheval Vapeur, which equates to 710 of our U.S. horsepower, while torque churns in at 568 pound-feet. Those numbers outdo the 488 GTB by 50 hp and eight pound-feet, and will get the 488 Pista in its lightest guise from a standstill to 62 miles per hour in 2.85 seconds, with 124 mph arriving in 7.6 seconds. Maximum velocity tops out at 211 mph. We say "in its lightest guise" because Ferrari records the 488 Pista's weight as 2,821 pounds dry, but with an asterisk that explains said weight can only be achieved "With optional lightweight features." As of now we have no idea what those features are, but along with other lightweighting efforts like the carbon floor, they help amputate a total of 198 pounds compared to the weight of the standard 488. Ferrari says the goal was to make the upper reaches of the new Special Series V8 "easier to reach and control," so engineers poured the brand's racing toolbox over the 488 Pista. The front S-Duct and diffuser mimic the ramp angle on the 488 GTE World Endurance racer. The sixth evolution of Side-Slip Angle Control that oversees the electronic differential, the magnetorheological suspension, and the F1-Trac stability control, now incorporates Ferrari Dynamic Enhancer software that varies the brake caliper pressure. Even the livery was created to enhance the coupe's raciness, as if such ornamentation were needed. We've heard rumors that 488 Pista can lap Ferrari's Fiorano test track faster than the LaFerrari. A better comparison — one we're more eager to see, and one with a much better chance of happening — is that between Ferrari's latest and the McLaren 720S. Their specs are nearly identical. The McLaren produces 710 hp and 568 lb-ft from a 4.0-liter, twin-turbo V8, weighs 2,828 pounds in its lightest fitment, sprints to 62 mph in 2.9 seconds, to 124 mph in 7.8 seconds, and has a top speed of 211 mph. Things that make you go, hmmm... We'll be at the Ferrari booth at the Geneva Motor Show as soon as the lights go up on this one. Related Video: