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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

At St. Moritz, the Ferraris and Bugattis are small wonders

The Little Car Company is once again taking to glitzy St. Moritz in the Alps to show off an array of scaled-down automotive classics that will include a Bugatti Baby II, Ferrari Testa Rossa J (for junior) in both base and Pacco Gara models, and an Aston Martin DB5 Junior. The elegant, electrified miniatures, all available for test drives, will be assembled at the upcoming International Concours of Elegance at St. Moritz this Friday and Saturday to entertain the rich and famous, and others perhaps not so well positioned. The Little Car Company is a U.K.-based firm that has re-created everything from a pint-sized Bugatti Type 35 to a life-sized dune buggy based on a Tamiya R/C kit from the 1980s. Their cars run on electric power. Other models are put on static display, and one of those at St. Moritz is to be its newly launched Bentley Blower Jnr. "A step into new territory for the brand," the company says, the Blower Jnr is an 85 percent scale electric version of the British manufacturer's legendary original, and is The Little Car Company’s first road-legal automobile. Said CEO Ben Hedley, "This year will be the third time that we have participated in this wonderful event, so it is only right that we bring even more unique pieces for guests to get behind the wheel of, but also that we bring something new for guests to look at: the Bentley Blower Jnr." Operating for about five years, the Little Car Company hand-builds licensed products in entertaining partnerships with some elite manufacturers. Its cars are aimed mainly at collectors but can be driven. Among its recent offerings, the Testa Rossa was launched in 2021 as a 3/4-scale replica of the legendary "red head,” powered by a 12kW battery and able to reach a top speed of 47 mph, Little Car Company planned to build only 299 examples of the Testa Rossa. One of them was on display at Harrods in London just before Christmas, priced at just about $100,000. A terrific gift, but youÂ’ll need a bigger tree.   Featured Gallery The Little Car Company at St Moritz Design/Style Aston Martin Bentley Bugatti Ferrari Electric

Toyo Tires will bring another wild catalog of rides to SEMA

Toyo Tires carts all kinds of toys to SEMA every year, the rubber company planning another 30 or so automotive exhibits this year in two locations. One of them, the Baja 911, comes with a pedigree not usually associated with the bewildering wares hawked at the Las Vegas show. TJ Russell was once lead fabricator for Singer Vehicle Design, now he's the head of Russell Built Fabrication in Sun Valley, CA. Sticking with the marque he knows well, Russell started with a 1991 Porsche Carrera 4 cabriolet, fitted the interior with a full roll cage, then built a hardtop around it to design a desert runner channeling the old Rothmans safari 911s. Underneath that bodywork lives a box-plate trailing arm suspension with 12 inches of travel, working 15-inch Fifteen52 FIA-approved Gravel wheels and 30-inch Toyo Open Country A/T II tires. Power comes from a purpose-built 3.8-liter air-cooled flat-six with about 350 horsepower — 100 hp more than stock — in a car that weighs 400 pounds less than the original. Oh, and as documented on Instagram with the tagline "All race outside, all business inside," the interior's full of quilted, cross-stitched leather, and Toyo says Russell's going to do a low-volume run of the Baja 911 starting early next year. ruffian-ford-mustang-sema-01 View 10 Photos Chris Ashton built a 1970 Ford Mustang Fastback called the Ruffian Mustang, inspired by the Trans Am Racing Series. The exterior changes are more subtle than one might think – the chin spoiler, hood scoop, and side mirrors are barely exaggerated versions of those on the original car, the intake vents astride the front lights and the steel bumpers teleported from 1970. Changes outside include de-chromed and flush-mounted glass, vented hood, front fenders that are dropped an inch, rear fender vents, dual side-exit pipes, and gargantuan fender flares over staggered Signature One wheels and Toyo Proxes 888 tires. The interior's fitted with a roll cage and race car workings. In spite of the Boss 427 badging, the engine's a 625-hp Chevrolet LS3 V8. button-built-ferrari-355-sema-01 View 13 Photos The Button Built Ferrari BB355TT picks up from last year's stanced BB328GTS widebody that gave many Internet denizens heart attacks. Laid up on a 1999 355 Berlinetta, the BB version appends a widebody kit designed Mitchell Button, rendered by Khyzyl Saleem and drenched in Azzuro la Plata, a color from Ferrari's Scagliette palette first used on a 1967 275GTB Le Mans racer.