Ferrari 430 F-1 Spider on 2040-cars

Auto blog

Ferrari 488 GTO would be fastest V8 car ever from Maranello

It should surprise absolutely no one to learn that Ferrari may be cooking up an even hotter variant of the 488 GTB. If a report from Autocar is true, the new car will resurrect the hallowed GTO moniker and pack more than 700 horsepower from its twin-turbocharged mid-mounted V8. It would be the successor to the wild and wonderful Ferrari 458 Speciale, the swan song for the naturally aspirated V8 in Maranello. This will be the fourth time Ferrari has used the name GTO. The first was in the 1960s on the 250 GTO and then again in the 1980s on the 288 GTO. Most recently, a more track-oriented variant of the 599 GTB was released as the 599 GTO. Each of these cars eschewed most pretense of comfort and civility in the pursuit of power and performance. While they didn't carry the GTO moniker, the 430 Scuderia and the 458 Speciale were designed with a similar philosophy. Since the standard 488 GTB already makes 661 horsepower, it doesn't seem like a stretch to up the boost and strengthen the internals to move the needle past 700. Ferrari can't let the new 710-horsepower McLaren 720S have all of the fun. The 488 GTO should use lighter components and lose some interior trim and sound deadening to drop weight. Autocar believes the new model will dip below 3,000 pounds, absolutely svelte for a car this size. The car should have better aero, a revised suspension, and higher performance wheels and tires. For non-Ferrari comparison, think Porsche 911 GT3. We've seen some s py shots of a new Ferrari recently, but at the time we thought this might be the rumored Dino. It's unclear if that's still the case, but either way, look for something big from Ferrari sometime later this year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.