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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

2019 Tokyo Auto Salon features one of the coolest auctions we've seen

In just over a week, the Tokyo Auto Salon will host one of the coolest auctions we've seen in years. Jalopnik spotted BH Auction's listings, and it's a cornucopia of hot machinery you won't typically find at American auctions like Gooding & Company or Barrett Jackson. While Japanese cars make up most of the listings, Ferrari, Porsche, BMW and even Dodge all have at least one car going up for auction. We won't include everything here, but you can check out the full list on BH Auction's website. There are 50 lots at the auction, including nine Nissan Skylines, nine Ferraris and two Porsche Carrera GTs. Some of our other favorites include a Honda S800 coupe, a Toyota Miniace truck, a Mitsubishi Willys Jeep and a 1955 Mercedes-Benz 300 SL gullwing with the V8 from a W124 Mercedes-Benz E60 AMG that's estimated to sell for between $1.25 million and $1.5 million. Related Video: News Source: BH Auction via Jalopnik Audi Dodge Ferrari Honda Mitsubishi Nissan Porsche Toyota Auctions Autoblog Minute nissan skyline mercedes-benz 300 sl

2017 Ferrari Model Year Preview and Updates

Despite the stereotypes surrounding Ferrari and its owners, at least a few of these automotive thoroughbreds are still bought for driving. And in 2017 the driving has never been better. A V8-equipped GTC4Lusso T is a welcome addition, while the entry-level California T remains relatively accessible. FERRARI 488 GTB/GTS: Some forty years after introducing the now-iconic 308 GTB, Ferrari continues the 'Berlinetta' format with power supplied by a 3.9-liter twin-turbo V8. The GTS (Spider) shares the same drivetrain and architecture, but offers a power retractable hardtop that folds in 14 seconds. Both are unchanged for the 2017 model year. CALIFORNIA T: Ferrari's most accessible GT now offers a Handling Speciale package, which makes the California's handling more 'special', with stiffer springs and magnetic dampers reprogrammed for a more athletic dynamic. This mod also ups the decibels by three. It, too, is powered by a 3.9-liter V8, albeit in a lower state of tune than the 488. F12 BERLINETTA: You may have missed the F12tdf, as fewer than 800 examples were produced. The Tour de France commemorative offered an upgraded V12 in combination with a faster acting twin-clutch gearbox. The V12 remains naturally aspirated, and delivers – in either standard or tdf versions – over 700 horsepower. GTC4LUSSO: The family-friendly Ferrari boasts generous 2+2 seating. For 2017 there's a massaged V12 and new touchscreen. With all-wheel drive this is the all-season, all-climate Ferrari. GTC4LUSSO T: Take the GTC4LUSSO, pull out the V12/AWD drivetrain and substitute the same V8 as the California T, in combination with rear-wheel drive. The combo is lighter, tighter, less expensive, and brand new for 2017.