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Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

Ferrari worth over $11 billion, says Marchionne ahead of IPO

We all know that cars from Ferrari sell for hundreds of thousands, if not millions of dollars. But how much is Ferrari worth as a company? At least ten billion, according to its chairman. Speaking at the launch of the revised Fiat 500 in Turin on Friday, Fiat Chrysler CEO and Ferrari chairman Sergio Marchionne said he expected the vaunted Maranello-based supercar manufacturer and racing team to be valued at over 10 billion euros, or about $11 billion at current exchange rates. As Bloomberg points out, that would make Ferrari alone account for some 60 percent of the value of its parent company Fiat Chrysler Automobiles, which is currently valued at over 16 billion euros. That may seem like an aggressive estimate, but we won't have to take Marchionne at his word for long. After having floated an Initial Public Offering on the New York Stock Exchange last year, Fiat Chrysler is preparing to do the same with its Ferrari unit as soon as October. FCA will not, of course, be selling off all of its shares. The projected scheme would have ten percent (worth about one billion by Marchionne's estimates) of Ferrari's shares floated on the NYSE. Another 10 percent is expected to remain in the hands of founder Enzo's son (and company vice chairman) Piero Ferrari's hands. The remaining 80 percent is slated to be distributed among Fiat Chrysler's existing stakeholders.

Ferrari to reveal exclusive F12 NART next month in LA

While denying his tenure was coming to an end just prior to his resignation last week, outgoing Ferrari chairman Luca di Montezemolo hinted at two new models to be revealed next month. One we anticipate to be a new version of the 458 - either the new turbocharged M model or the limited-edition Scuderia Spider - to be revealed at the Paris Motor Show on October 2, and the other we knew would be a strictly limited special exclusive to North America. And now we appear to have an idea of what that model will be.
According to Automotive News, we'll likely be looking at a version of the F12 Berlinetta decked out with the blue and white stripes pioneered by the North American Racing Team (NART) and most recently applied to the 458 Speciale. The special model is also likely to get custom bodywork and a revised interior - similar to what Ferrari Special Projects does for individual customers, but produced in a limited run of 10 examples.
All 10 of those are likely to already have been spoken for, with a price tag tipped to exceed $3 million apiece. The model will be revealed on October 12 at a special event in Los Angeles marking 60 years of Ferrari in America which will likely be Montezemolo's last event as chairman before handing over control to Sergio Marchionne and collecting his eight-figure severance package.