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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari testing 458 Challenge Evoluzione at Mugello

Ferrari makes road cars, it makes racecars, and it makes road cars into racecars. The 458 Challenge falls into the latter category, transforming the 458 Italia into the basis for Maranello's one-make spec racing series. It replaced the F430 Challenge in 2011, which in turn followed the 360 Challenge, F355 Challenge and 348 Challenge that started it all in the mid-90s.
Now the Prancing Horse marque is set to move the game forward again with the revised 458 Challenge Evoluzione. Seen here undergoing testing at what could be any tree-lined circuit but is likely Mugello (which Ferrari just happens to own in addition to the Fiorano test track at the factory), the 458 Challenge Evoluzione takes a step further with a new aerodynamics package.
Other changes will likely be nominal, and Ferrari will probably offer existing customer racers the option of upgrading to stay at the front of the pack instead of replacing their $300k racers entirely. One way or another, Ferrari is set to unveil the 458 Challenge Evoluzione, also at Mugello, after the conclusion this year's Finali Mondiali, the event that ties up the end of Ferrari Challenge series from around the world next week.

Race Recap: Canadian F1 Grand Prix is one story with a thousand dramas

There were rain and wind and sun, sometimes all at once. There was the Wall of Champions. There was nothing happening in first place and nothing happening back in sixth during the race, but everywhere else - from the time the weekend began - it was surprises, passes, spins, more passing, flying carbon fiber and finally a couple more last-minute surprises. The Canadian Formula One Grand Prix was a proper race for all the right reasons... well, except for the part where the crowd booed the winner.