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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari FXX K could get even more extreme Evoluzione version

Whenever a new Ferrari comes out – a mid-engined one especially – speculation begins to ramp up over how the boys in Maranello could make it even faster. When the 458 Italia was revealed, for example, focus immediately turned to what would become the 458 Speciale – just as the F430 begat the 430 Scuderia before it. Ditto LaFerrari, which was instantly projected to breed a new track variant, and that's exactly what we got with the debut of the FXX K in Abu Dhabi last month. And now that it's here, speculation is beginning to mount for an even more hardcore Evoluzione version. Look over the history of Ferrari's Corse Cliente version and you'll see the original Enzo-based FXX was followed by an FXX Evoluzione, and the subsequent 599XX bred a similarly enhanced 599XX Evoluzione. It would stand to reason, then, that an FXX K Evoluzione could be in the cards, but it won't come anytime soon. Speaking with Autocar, Ferrari test driver, former grand prix pilot and Le Mans winner Marc Gene said, "Right now, I think we cannot improve" on the FXX K, "but no doubt something will come up. I wouldn't be surprised if it happens, but it won't be in two years." Approximately three years separated the debut of the FXX and FXX Evo, but the 599XX was only out for a year or two before the 599XX Evoluzione came around. If and when a FXX K Evo does arrive, Gene figures it will focus more on weight reduction, efficiency and handling than on power. As it is, the FXX K already produces 1,035 horsepower, after all. Given the nature of the XX development program, however, owners of the FXX K can expect their track machine to get incrementally more advanced as the Prancing Horse marque uses the program to test new components.

Ferrari will increase production by 30% to 9,000 cars per year

After years of keeping production purposefully limited to guarantee exclusivity under the reins of Luca di Montezemolo, Ferrari is looking to seriously ramp up its numbers in the near future. A filing with the Securities and Exchange Commission indicates the iconic, Italian supercar maker intends to boost volume by 30 percent to reach around 9,000 vehicles annually by 2019, according to CNBC. Because Ferrari is already doing quite well financially, the extra sales would likely offer a serious boost to profits in the early years after its $10-billion initial public offering. Ferrari's filing also mentions growing demand in emerging markets and a larger "spending capacity" among wealthy buyers as reasons for growing the volume, according to CNBC. However, the company's execs intend to watch how the strategy works and ensure that the brand keeps an air of exclusivity. Sergio Marchionne initially promised to keep annual volume around 7,000 supercars last year. However after taking over as the Prancing Horse's chairman, he reportedly started considering pushing the numbers closer to 10,000. With Marchionne potentially becoming Ferrari CEO as well, the company's future is largely in his hands now. Under Marchioness plan, Ferrari plans to launch a new model each year through 2018. The Prancing Horse is reportedly developing a modular, aluminum space frame to underpin most of its future vehicles. The first to get it might be the next-gen California in 2017. Related Video: