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Ferrari will increase production by 30% to 9,000 cars per year

After years of keeping production purposefully limited to guarantee exclusivity under the reins of Luca di Montezemolo, Ferrari is looking to seriously ramp up its numbers in the near future. A filing with the Securities and Exchange Commission indicates the iconic, Italian supercar maker intends to boost volume by 30 percent to reach around 9,000 vehicles annually by 2019, according to CNBC. Because Ferrari is already doing quite well financially, the extra sales would likely offer a serious boost to profits in the early years after its $10-billion initial public offering. Ferrari's filing also mentions growing demand in emerging markets and a larger "spending capacity" among wealthy buyers as reasons for growing the volume, according to CNBC. However, the company's execs intend to watch how the strategy works and ensure that the brand keeps an air of exclusivity. Sergio Marchionne initially promised to keep annual volume around 7,000 supercars last year. However after taking over as the Prancing Horse's chairman, he reportedly started considering pushing the numbers closer to 10,000. With Marchionne potentially becoming Ferrari CEO as well, the company's future is largely in his hands now. Under Marchioness plan, Ferrari plans to launch a new model each year through 2018. The Prancing Horse is reportedly developing a modular, aluminum space frame to underpin most of its future vehicles. The first to get it might be the next-gen California in 2017. Related Video:

F1's Sebastian Vettel, Lewis Hamilton face off again in Austria

SPIELBERG, Austria - Sebastian Vettel celebrated his 30th birthday on Monday, but it can be safely assumed that Lewis Hamilton will not be bringing any gifts to Austria this weekend. After the "road rage" of Azerbaijan two weeks ago, the Formula One title rivals head to the bucolic surroundings of the scenic Red Bull Ring and its backdrop of hills and forests, with controversy still simmering. Vettel, Ferrari's championship leader, had risked a heavy penalty for his moment of madness in driving into Hamilton's Mercedes behind the safety car in Baku but instead the German arrives in Austria with no further sanction and the matter officially closed. Vettel has had to accept full responsibility, and apologize to Hamilton, and will have to stay on best behavior with a race ban looming if he collects any more penalty points on his license this weekend. The FIA said Monday's meeting was attended by top officials including race director Charlie Whiting and safety director Laurent Mekies. "Following detailed discussion and further examination of video and data evidence related to the incident, Sebastian Vettel admitted full responsibility," the FIA said. "In the heat of the action I then overreacted, and therefore I want to apologize to Lewis directly, as well as to all the people who were watching the race. I realize that I was not setting a good example." A formal apology was published on Vettel's personal website. "During the re-start lap, I got surprised by Lewis and ran into the back of his car. With hindsight, I don't believe he had any bad intentions," he said. "In the heat of the action I then overreacted, and therefore I want to apologize to Lewis directly, as well as to all the people who were watching the race. I realize that I was not setting a good example. "I love this sport and I am determined to represent it in a way that can be an example for future generations." But the incident, the sport's major talking point post-Baku, is unlikely to die down immediately even if Mercedes say they have moved on. Hamilton, for one, has said nothing. But he has kept social media buzzing with news he had "liked" a fan's supportive post on Instagram that said the Paris decision had sent the message that "you can do whatever you want on track, smash into each other but if you suck up and just apologize and you get away with it." Hamilton is now 14 points behind Vettel after eight of 20 races, with a loose headrest costing the Briton victory in Azerbaijan.

What I learned after 5,600 miles in a Ferrari F355 Spider

I'm paraphrasing, but Autoblog reader Paul Dyer asked me one day, "Want to drive my 1998 Ferrari F355 Spider from San Jose, California, to me in Newfoundland?" I'm also paraphrasing and leaving out some colorful but unpublishable language, but essentially I said, "Yes." That's how I ended up on a two-week, 5,600-mile road trip, getting an extensive and intimate look at one of the most spectacular cars of our generation. Here's what I discovered. To paraphrase, you don't even know how badly you want an F355. The F355 Spider is the last beautiful Ferrari. Subsequent stallions are modern and dramatic, the F355 is eternally gorgeous, like Brunelleschi's doors and sunsets in Viareggio. The Iliad would still make sense if you said the Greeks took to ship after a Trojan keyed Menelaus' F355. You cannot say the same about the 348, or even the 458 (though we do love it so). This car began the era in which mid-engined Ferraris sell out for years in advance. That said, F355 upkeep is the equivalent of giving your bank account a flesh-eating disease. This car's most recent engine-out service was $28,000: $12,000 in labor, $16,000 in parts. Dropping the Propulsore Completo is recommended every three years for routine service and runs $7,000 or more if no other work is required. Gooey valve guides, melting exhaust manifolds, and cranky seat sensors are among the fickle components that will guarantee the bill will exceed that amount. A single bolt is $45. One F355 owner, asked if he'd recommend the model, replied without hesitation "Absolutely not." But the F355 began a whole new game for The Prancing Horse. One of Luca de Montezemolo's first marks on the company as president, the F355 was intended to rectify the sins of the 348 and deal with the Acura NSX. The F355's design resulted from 1,800 wind tunnel hours. It introduced Ferrari's five-valve V8 engine – at 107.3-horsepower-per-liter, the highest specific output of any naturally aspirated car at the time. It had an 8,500-rpm redline. The engine was so important that Ferrari changed its naming convention to highlight it. The F355 introduced a six-speed manual transmission to the V8 range. It introduced the paddle-shifted sequential gearboxes to consumers, previously the purview of top-tier race cars. This Spider was the brand's first semi-automatic droptop. This car began the era in which mid-engined Ferraris sell out for years in advance. Some of the trademark features take getting used to.