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Museo Ferrari launches 'Michael 50' exhibit honoring Schumacher

Michael Schumacher turned 50 years old on Thursday, January 3, 2019. To celebrate the racing legend and to show appreciation for all he has done for the brand, Museo Ferrari opened an exhibition that explores his impact and accomplishments throughout his personal life and racing career. Named " Michael 50," the exhibit is now open in Maranello. This is the third showcase to open in recent months, following the announcement of "Driven by Enzo" and "Passion and Legend," which opened in September 2018 to honor the 120th anniversary of the founder of Ferrari. The Prancing Horse company calls Schumacher "The Most Successful Ferrarista in History," and the exhibition focuses on his many victories. The driver raced his way to seven world titles, 91 first-place finishes, and 155 podiums. Ferrari is displaying many of the cars Schumacher raced in, including the 1996 F310, the 1999 F399, the F1-2000, F2002, F2004, and the 2006 248 F1. In addition to race cars, the display also highlights some of the road cars that Schumacher worked on as a developer after he left Formula One. Using his knowledge and experience, he helped shape the dynamics of the 2007 430 Scuderia and the 2008 California. "Michael 50" was created with the help of the Keep Fighting Foundation, which recently launched an app that has a virtual museum and celebrates Michael and his legacy. According to a recent report, Schumacher is currently "in the very best of hands" and continues to battle back from his injuries. Ferrari did not give a specific time period for the exhibition, but mentioned it will be open for a "few months." Fans can buy tickets here.Related Video:

Ferrari to be spun off from Fiat Chrysler

The recently merged Fiat Chrysler Automobiles empire has ambitious plans for growth, and it's going to need some big bucks in its coffers in order to enact them. Part of that cash injection is coming from the floating of its IPO on the New York Stock Exchange, but now FCA has announced a further capital campaign to be based on the enormous asset that is Ferrari.
FCA's board of directors has just approved the separation of Ferrari from the rest of the group as a separate entity. Once that separation is complete, Ferrari will put 10 percent of its shares on the stock market "in the United States and possibly a European exchange" as well.
This isn't the first time that the idea of a Ferrari IPO has been raised. Sergio Marchionne, chief executive of Chrysler, Fiat and Ferrari (pictured above), first raised the idea four years ago. Former Ferrari chairman Luca di Montezemolo nixed the idea, but now that he's been discharged, it appears there's nothing to get in the way of Marchionne's desires.

Weekly Recap: Ferrari, Ford and Porsche power up for Geneva

Monday was Groundhog Day. Tuesday, apparently, was Sports Car Day. The Ferrari 488 GTB, the Ford Focus RS and the Porsche Cayman GT4 all debuted within hours of each other ahead of their rollouts at the Geneva Motor Show. Three sporty machines, three vastly different approaches – and a lot of implications for enthusiasts. That's a day worth repeating. It also illustrates the opportunities automakers see in the performance market, which is expected to grow in the coming years. Ford estimates the segment has expanded 14 percent in Europe and surged 70 percent in North America since 2009. The Detroit Auto Show was evidence of this, and performance cars of every stripe debuted, including the Acura NSX, Ford GT, Alfa Romeo 4C Spider and several others. This isn't a fad. Performance cars aren't going away. The question is why? Stricter CAFE standards are looming in the United States, as are tighter emissions regulations in Europe. And no one expects gas prices to remain low in America. None of this matters for sports cars, and automakers are increasingly using them to elevate their images. That's why Dodge rolled out two 707-horsepower Hellcats last year. It's why Ford has decided to resurrect the GT for road and track. It's why in the depths of bankruptcy, General Motors continued work on the Chevrolet Corvette Stingray, not to mention the Z06. "Great brands are made one car at a time," Ford of Europe president Jim Farley said at the reveal of the Focus RS. Still, companies make those cars for different reasons. View 5 Photos Mainstream brands like Ford and Dodge want to build cars that get people talking, excite their bases and drive more potential customers into the showroom. They probably don't buy a Focus RS or a Hellcat, but suddenly the regular Focus hatch looks a bit hotter, and that V6 Charger seems to be just a touch more muscular. The halo of performance is alive and well in the eyes of automakers and their customers. "It's one of the most effective catalysts for ingenuity and innovation," said Joe Bakaj, vice president of product development for Ford of Europe. That also leads to a trickle-down effect. Some of the technologies inevitably make their way to other products. It's hard to think the new all-wheel-drive system in the Focus RS that distributes torque front to rear and side to side won't be used in other vehicles. It's different for Ferrari and Porsche.