2008 Ferrari F430 Coupe - Red/black on 2040-cars

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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Ferrari FF pitted against Oldsmobile Vista Cruiser in crazy Generation Gap comparison

The folks behind Generation Gap have lost their minds with this latest video. The goal here is to determine the ultimate family cruiser, but the choices are what you would least expect, with a heavily modded 1970 Oldsmobile Vista Cruiser going up against a 2012 Ferrari FF.
You might anticipate an over-40-year-old Oldsmobile to pale in comparison to any modern Ferrari, but this wagon has a ton of secrets under its skin thanks to Lingenfelter. First, it packs a supercharged LS3 V8 with a claimed 650 horsepower and a six-speed manual gearbox. That big upgrade in power is further helped with air suspension and massive Wilwood disc brakes. The result is nothing short of deafening, with blaring yelps whenever the driver even nudges the accelerator.
The alternative sounds just as good, albeit in very different way. The Ferrari's 6.3-liter V12 pumps out 651 hp and 504 pound-feet with a part-time all-wheel drive system. While the FF lacks a lot of the hauling ability of the Olds, it makes up for the deficit in handling, luxury, and in many eyes, simply by having the famous prancing horse on the grille.

2019 Ferrari 488 Pista Piloti Ferrari is only for people racing Ferraris

Ferrari revealed an interesting special edition car, the 2019 Ferrari 488 Pista Piloti Ferrari. Part of what makes it interesting is that it doesn't matter how much money you have, you probably can't get it. That's because this version was created to celebrate Ferrari's motorsports teams and the car that won its class in the 2017 World Endurance Championship. As such, this car is only available to people "involved in the company's motorsports programs." We're guessing it's aimed at drivers of Ferrari race cars, but we bet that managers and other members of Ferrari race teams with enough scratch could get one, too. Besides the exclusivity, Ferrari spruced up the 488 Pista Piloti Ferrari with a number of unique features. It has a special paint scheme with a center Italian flag stripe inspired by the championship winning 488. On the passenger side of the car is the WEC logo, and on the driver's side is the word "PRO" indicating the class of the winning car. On each side, the owner can choose a custom number that will also be placed on the steering wheel. In the case of the show car, it has the number 51 for the aforementioned race car. Inside, the car features black Alcantara everywhere. There are also a few Italian flag tributes. The seat backs have the Italian flag colors fading as they head to the top of the seat. The same colors are also found on the shift paddles. Red stitching also helps break up the black interior. Nothing has been changed mechanically about the Piloti Ferrari, which means it still has the 711-horsepower turbocharged V8. But we suspect that none of the customers will be complaining about it being too slow, and the exclusivity is pretty cool. Plus, we're sure plenty of these customers will at least have access to a race car if they need something more hardcore. Related Video: