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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Race Recap: 2014 Canadian Grand Prix makes its money on the back end

Momentum. That was the word of the weekend at the last race in Monaco - Nico Rosberg retaking it, Williams getting reacquainted with it and Marussia tasting it for the first time, among other examples. That same, weighted term flew to Canada with the money circus known as Formula One, took all weekend to build and then walloped the front end of the field and the season on Sunday afternoon.
Rosberg carried his Monaco triumph into qualifying, putting his Mercedes AMG Petronas on pole ahead of teammate and reconciled friend Lewis Hamilton. Reigning World Champion Sebastian Vettel finally got the better of Daniel Ricciardo, lining up for Infiniti Red Bull Racing in third ahead of his teammate in sixth, split up by Valtteri Bottas and Felipe Massa in the Williams. Ferrari, having brought numerous aero updates for this race, didn't get the push it was really looking for, Fernando Alonso happy to get seventh ahead of Kimi Räikkönen, still troubled by his F14T, in tenth. Jean-Eric Vergne secured eighth for Toro Rosso, Jenson Button lining up ninth for a still-struggling McLaren.
When the lights went out, Mercedes, Williams and Marussia would all find out how quickly momentum can short circuit or disappear in a sparkly ball of high-speed contact, spilled fluids and tire barriers.

Ferrari going with turbo V8s, hybrid V12s

More for less – that's what automakers are striving for: more output with less fuel. For some that means downsizing and employing turbochargers. For others, it means going hybrid. With its latest models, Ferrari has embraced both – or rather, either – but don't expect its twelve-cylinder engines to get a set of snails, or its V8s to get an electric assist. The latest intel paints a picture of Ferrari going two different routes. As it is, the company offers (much like it has for the past several decades) both V8 and V12 supercars, and it's bringing both types into the modern era, but in different ways. As demonstrated with the California T and 488 GTB, Maranello's eight-cylinder models will shrink in capacity but add turbochargers to increase their output while decreasing their fuel consumption. Meanwhile the engine in the LaFerrari showcases the direction in which its twelve-cylinder models will go: hybrid V12 powertrains. "There will be no turbos on our V12s," an unnamed source reportedly told Autocar. "Expect instead to see 48-volt systems on the next generation." With the eight-cylinder models already having adopted their turbochargers, that means we can expect the replacements for the FF all-wheel-drive shooting brake and F12 Berlinetta two-seater to go hybrid in their next iteration. We'd expect the former to arrive first, with the hybrid F12 to arrive sometime thereafter. The company first toyed with the prospect of a hybrid twelve with the 599 HY-KERS concept showcased at the 2010 Geneva Motor Show. The first production application for the hybrid system was on LaFerrari, but of course the Scuderia developed a much smaller 1.6-liter V6 that's both turbocharged and electric-assisted for Formula One. Related Video: