2008 08 Ferrari F430 430 Spider F1 Carbon Fiber Daytona Seats Scuderia Shields on 2040-cars

Auto blog

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Ferrari to reveal exclusive F12 NART next month in LA

While denying his tenure was coming to an end just prior to his resignation last week, outgoing Ferrari chairman Luca di Montezemolo hinted at two new models to be revealed next month. One we anticipate to be a new version of the 458 - either the new turbocharged M model or the limited-edition Scuderia Spider - to be revealed at the Paris Motor Show on October 2, and the other we knew would be a strictly limited special exclusive to North America. And now we appear to have an idea of what that model will be.
According to Automotive News, we'll likely be looking at a version of the F12 Berlinetta decked out with the blue and white stripes pioneered by the North American Racing Team (NART) and most recently applied to the 458 Speciale. The special model is also likely to get custom bodywork and a revised interior - similar to what Ferrari Special Projects does for individual customers, but produced in a limited run of 10 examples.
All 10 of those are likely to already have been spoken for, with a price tag tipped to exceed $3 million apiece. The model will be revealed on October 12 at a special event in Los Angeles marking 60 years of Ferrari in America which will likely be Montezemolo's last event as chairman before handing over control to Sergio Marchionne and collecting his eight-figure severance package.

Get a load of these crazy European Nimrods

I've been attending the Geneva Motor Show for the better part of a decade, and it's become my favorite stop on the entire show circuit, in large part because of all the exotic automakers, coachbuilders and green startups. I also love the Palexpo's consistently mind-bending displays of tuners, who typically work exclusively on six-figure automobiles. Some offer subtle improvements and personalization programs, but most seem hellbent on being more outlandish and bizarre than the next, a room full of millionaire class clowns. More often than not, I spy something and think to myself "What kind of Nimrod would do that to a perfectly good ____ ?" This year, that rhetorical question is in fact a self-answering one.
The jokes, they write themselves.
But seriously, if you're wondering who would take a perfectly lovely Ferrari 458 Italia or a Lamborghini Aventador and affix a wild body kit of dubious aerodynamic and aesthetic merit at great extra cost (both to the car's MSRP and to its assuredly grenaded resale value), the answer could very well be Nimrod Elite Tuning, a newer high-end restyling house out of Slovakia. That last locational tidbit might also explain the company's unusual name, which is likely a nod to a mighty Biblical hunter (descendant of Ham and a king of Shinar, Nimrod is mentioned in Genesis and Chronicles) and not meant to be taken as a synonym for "idiot" or "moron."