2007 Ferrari Spider on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

2015 Ferrari 458 Italia to go turbo?

Forced induction has definitely hit trend status when it comes to performance cars. Whether it's the supercharged Hellcat V8 in the Dodge Challenger SRT, the latest twin-turbocharged M3/M4 or even the entry-level speed of the Ford Fiesta ST, if you want the fastest car in any given segment, in all likelihood it has a turbo or supercharger. Even Ferrari hasn't avoided the bandwagon with the latest iteration of the California that replaces the original 4.3-liter V8 with a 3.9-liter turbo V8 offering 552 horsepower for more power and better fuel economy. If recent rumors prove true, it might not be the only Prancing Horse to use this engine for long.
According to Car in the UK, Ferrari is planning to boost the 3.9-liter V8 up to around 670 hp and place it in a refreshed 458 Italia in 2015. If true, that is an astounding increase over the version from the latest California and a roughly 70-hp improvement over the current 458 Speciale.
The extra power would come with a serious challenge of how to maintain the 458's delicious exhaust note. Turbocharged engines are often quieter than their naturally aspirated counterparts, modern Formula One cars serving as a prime example. The California may get a pass because it's more of a GT, but the 458 is the brand's bread-and-butter sports car. It needs to sound like a proper Ferrari V8. However, Car claims Maranello is a step ahead and has a complicated exhaust layout - as is the case with the California T, we might add - ready to keep much of the characteristic yelp in tact.

Race Recap: 2014 German Grand Prix is relapse and recovery

The 2014 German Formula 1 Grand Prix is the hump-day race in the season and the penultimate chance for drivers and teams to rack up points before the summer break. Trying to stay on top after his first DNF of the year at the British Grand Prix, Mercedes AMG Petronas driver Nico Rosberg didn't have to wait until the race for misfortune to find Lewis Hamilton; his British teammate crashed out of the Q2 qualifying session due to a brake failure, then had to change his gearbox due of the crash, a calamity that left him starting 20th on the grid.
Rosberg took pole ahead of the Williams duo of Valtteri Bottas and Felipe Massa, with Kevin Magnussen surprising everyone with a fourth place in his McLaren. Daniel Ricciardo put the first Infiniti Red Bull Racing in fifth, ahead of teammate Sebastian Vettel, Ferrari pilot Fernando Alonso, Toro Rosso driver Daniil Kvyat, the Force India pair of Nico Hülkenberg and Sergio Perez finishing the top ten.
In a replay of events in Britain but with a German accent, a first-lap incident brought out the Safety Car and the same Brazilian was taken out of the race.